Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Dina Denham Smith at Harvard Business Review shares five tactics to combat a culture of false urgency at work.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? But you have to admit when you do.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

JANUARY 5, 2024

It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. Sales is Not Evil: Effective Sales for NonSales Professionals With proven sales thinking, you can effectively engage your members and achieve your organization’s goals in an ethical manner. 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Mapping the Journey to Long-Term Member Engagement. Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. I bet you didn’t even know I was gone. James Green, Quartz ). Nicolette L.

Tucson 262

Tucson Phoenix Products Tools 262

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Because 45% of association members cite networking with their peers as their top reason for joining!

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JULY 2, 2021

. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. 1 CAE credit. 1 CAE credit. More info/register.

Technology 370

Technology Strategy System Education 370

Reid All About it

JULY 3, 2020

Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).

Montana 221

Montana North Carolina Review Member Engagement 221

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Member engagement is everyone’s job.

Team 319

Team Report Course Proposal 319

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Event management tools can boost attendance by adding value to the member experience. than to follow through.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

JANUARY 28, 2022

Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Presenter: Ronja Francoeur, Member Engagement Specialist.

Newsletter 195

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Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

MemberClicks

APRIL 24, 2024

Transparency and Communications One of the most undervalued aspects of association management is the importance of consistent communication to keep members engaged and involved. Know who your target market is and the qualities of your ideal member. Text and emails are common ways to initiate member engagement.

Association Management 52

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Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. –

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Content marketing. It is no longer a weird experiment in some back room with a tiger team.” Next gen membership #1. Association deathwatch. More info/register. 1 CMP credit.

Revenue 256

Revenue Certificate Tools Innovation 256

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside.

Communications 52

Communications Leadership Software Recruiting 52

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. More info/register. 1 CAE credit. . – It promotes collaboration and teamwork.

Chicago 205

Chicago Education Certificate Revenue 205

Higher Logic

JUNE 29, 2017

Supportive board members. Digital marketing professionals. They’ll contribute where needed, creating a strong skillset with which you can engage members. Letting your community manager burn out means running the risk of losing your community’s single most vital participant, which could lower member engagement.

Team 196

Team Member Engagement Analysis Revenue 196

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Content Curation 101: Creating Meaningful Member Relationships.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

DECEMBER 1, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Year in Review (Data Analytics Network) Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

YourMembership

FEBRUARY 20, 2015

According to the Harvard Business Review three factors affect what an organization can and cannot do: its resources, its processes, and its values. Deliver high value content and services to members that align with the organization’s stated values. Member Engagement. Usability & Design.

Software 150

Software Technology Member Engagement Products 150

Aptify

JANUARY 21, 2022

Provide greater member value. Pros list time and member engagement as the biggest challenges to achieving organizational goals. Even with the challenges of the past two years, more than 50 percent of members say they attended the same amount or more of their organization’s events in the past year than in years before.

Organization 138

Organization Certificate LMS Membership Management 138

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Sydney Finkelstein, Harvard Business Review ). Every corner of your business is impacted by technology: human resources, hiring, finance, operations, communications, and member engagement. Christopher S.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Look for smart opportunities to resurface.

Content 97

Content Social Media Member Engagement Team 97

Reid All About it

AUGUST 20, 2021

Online learner/virtual attendee engagement. While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Member engagement. Tomas Chamorro-Premuzic and Katarina Berg, Harvard Business Review ).

Revenue 195

Revenue Content Resources Strategy 195

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. You may want to review your target audience and the value your organization offers. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships.

How To 52

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MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. You may want to review your target audience and the value your organization offers. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships.

How To 52

How To Social Media Discount System 52

Smooth The Path

JUNE 18, 2019

My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs. How many emails will new members get? Will someone call each new member too?

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Skip down to the list of free webinars if you prefer takeout. – Data Analytics and Member Engagement Scoring. What does it take to set yourself up, market yourself, and actually get contracted for work?

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. . – Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Aptify

MARCH 30, 2023

For example: How much will it cost if a percentage of your membership base leaves due to a poor member experience? The right membership software can help you provide a modern, convenient member experience. Are you juggling multiple systems, such as marketing, event management, and accounting?

Software 72

Software How To Membership Management System 72