Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

Nimble AMS

JANUARY 25, 2024

With the Salesforce AppExchange. Discover three reasons why the Salesforce AppExchange is redefining association management software, helping you exceed your goals and enhance the member experience. What is the Salesforce AppExchange ? All apps go through a hardcore review and testing process before being added to the store.

Software 119

Software Association Management System Innovation 119

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. The best community platform currently on the market is Disciple Media.

Price 36

Price Review Video Library 36

Reid All About it

MAY 3, 2019

Neil Pasricha, Harvard Business Review ). Your members have high expectations, and a distinctive, original, and personal user experience is a requirement in today’s digital world. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members.

Tucson 262

Tucson Phoenix Products Tools 262

Nimble AMS

JULY 7, 2022

You might even notice your member retention numbers are slipping, as individuals choose other associations with better technology to provide a superior member experience. . Ask your staff to further understand what kind of technology your association can adopt to improve both the staff and member experience.

Technology 110

Technology How To Software Member Experience 110

Reid All About it

JANUARY 5, 2024

It’s never too late to review and reflect upon the past year and make plans and promises to yourself for the year ahead. 3 Rules to Building an Outstanding Digital Member Experience Learn essential insights into how to optimize your organization’s digital member experience and bolster sustainable revenue growth.

Revenue 277

Revenue LMS Price Education 277

Higher Logic

DECEMBER 19, 2018

In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).

Marketing 289

Marketing Tools Communications Survey 289

Reid All About it

JUNE 30, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program and more. Next Generation, Networked-Based Marketing With so many tools for email marketing, social media, CRM, graphic design and generative AI, marketing efforts are often frantic and scattered.

Chicago 205

Chicago Newsletter Revenue Education 205

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Team 319

Team Report Course Proposal 319

Reid All About it

JANUARY 28, 2022

Leadership training shouldn’t be reserved for top performers and senior management, say Navio Kwok and Winny Shen at Harvard Business Review. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable Member Experience. Presenter: Ronja Francoeur, Member Engagement Specialist.

Newsletter 195

Newsletter Survey Team Software 195

Nimble AMS

DECEMBER 11, 2022

Is your association working to customize the member experience? According to research conducted by Adobe , 64% of Generation Z consumers believe brands should offer a personalized experience. Accenture reports 70% of Generation Z consumers have written at least one shopping review and 40% of Gen Z shoppers give routine feedback.

Recruiting 136

Recruiting Recruitment Social Media Member Experience 136

Nimble AMS

APRIL 29, 2022

There are myriad options on how to increase profits, however, leveraging successful strategies at your organization guarantees increased revenue and delivers value to the member experience. . Providing event opportunities is a fantastic way to improve the member experience and accelerate association non-dues revenue.

Revenue 118

Revenue Strategy Discount Price 118

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Review your event budget. Review the software you need to run your events. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Event management tools can boost attendance by adding value to the member experience. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

JULY 2, 2021

. – Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Host: American Marketing Association. It’s the underlying principle of Inbound Marketing.

Technology 370

Technology Strategy System Education 370

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

OCTOBER 6, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Content marketing. It is no longer a weird experiment in some back room with a tiger team.” Next gen membership #1. Association deathwatch. More info/register. 1 CMP credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

MAY 10, 2019

Read more at the Harvard Business Review. He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Mike Murray, Content Marketing Institute ). Data Segmentation and Its Huge Impact on the Member Experience. Intriguing, isn’t it?

DC 170

DC FAQ Member Experience Project 170

MemberClicks

APRIL 24, 2024

Know who your target market is and the qualities of your ideal member. Improve Member Engagement Improving your member engagement can be done through increased communication and opportunities for more interactions. Your current members can be a terrific source of information. Reach out to them.

Association Management 52

Association Management Tips Software Social Media 52

MemberClicks

DECEMBER 14, 2023

With over 50% of job seekers stating that their preferred source for finding job openings is online , creating job boards is an easy and impactful way to diversify your organization’s income while also attracting and retaining members. They improve member experience , expand your network, boost organization credibility and more.

Revenue 52

Revenue How To Software Press Release 52

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Kelli Kopec, Product Marketing Manager at Cvent. Tue 1/19 at 12:30 p.m.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

DECEMBER 1, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Year in Review (Data Analytics Network) Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Nimble AMS

DECEMBER 5, 2022

The American Urological Association (AUA) empowers volunteers through a detailed education content review process. Volunteers can serve on the Content Review Workgroup to ensure all educational courses, e-learning materials, and content are bias-free and scientifically valid.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

.orgSource

FEBRUARY 5, 2024

It is the product of ongoing research to prepare our clients for success in digital markets. To convince you to buy from me, you must believe that I can increase revenue, decrease costs, reduce cycle time, enhance the member experience, and finally, mitigate risk. At.orgSource we call that collection of wisdom our Association 4.0

Innovation 88

Innovation Products Process Technology 88

Reid All About it

SEPTEMBER 3, 2021

Mike Agron, Content Marketing Institute ). Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen. Tue 9/14 – Live Review 2021. Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) (Pia Callesen, Psyche ).

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

APRIL 26, 2019

WBT Systems explains how to design and market programs that meet the education expectations of Millennials and Gen Z. Sydney Finkelstein, Harvard Business Review ). From sales to human resources, marketing to training, every department in an organization can benefit from implementing event tech tools into their daily routines.

Social Media 170

Social Media Arizona millennials Proposal 170

Reid All About it

JULY 3, 2020

Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).

Montana 221

Montana North Carolina Review Member Engagement 221

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Are there reviews that say it’s easy to use and quick to install?

Price 52

Price Membership Management Software LMS 52

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. You may want to review your target audience and the value your organization offers. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships.

How To 52

How To Social Media Discount System 52

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. 1 CAE credit. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

ISAE

OCTOBER 31, 2023

Plus, acknowledging and responding to their feedback can improve the overall member experience. Organizations like yours rely on your members for financial support and social capital. Including them in important conversations demonstrates your commitment to the member experience and that you appreciate member input.

Communications 52

Communications Leadership Software Recruiting 52

Higher Logic

SEPTEMBER 28, 2017

9 Steps to Create Member Personas. Do you need member personas to help you recruit new members ? Provide better marketing to the members you already have? Or are you trying to develop better member benefits? Clearly explain why you’re building member personas and what you want to use them for.

Member Experience 136

Member Experience United States Recruiting Recruitment 136