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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Apply now for a Gold Circle Award or volunteer as a GCA judge.

Innovation 359

Innovation Las Vegas Communications Education 359

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MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Panelists will share their experiences, challenges and takeaways. 1 CAE credit.

Revenue 227

Revenue Chicago Leadership Education 227

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time! Review your event budget. Review the software you need to run your events. Build your toolkit.

Strategy 130

Strategy Software Social Media Discount 130

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JULY 2, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow.

Software 52

Software LMS Certificate Learning Management System 52

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DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ Marketing Charts ). Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

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MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

St. Louis 341

St. Louis Technology Strategy Conference 341

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JANUARY 14, 2022

Annual performance reviews have few fans—the data confirms it. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Feedback loops.

Team 195

Team Technology Certificate Revenue 195

MemberClicks

JANUARY 18, 2024

If you’re looking to enhance your member experience and have an existing WordPress page for your organization, a membership website plugin is an easy way to monetize your member content with paid member subscriptions and build your member community. Are there reviews that say it’s easy to use and quick to install?

Price 52

Price Membership Management Software LMS 52

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MARCH 12, 2021

I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Hear about proven techniques that aim to drill down quickly and efficiently into what you really need to know from your members, attendees, and prospects. Career changers.

Revenue 195

Revenue Technology Education Video 195

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JULY 3, 2020

Processes, policies and traditions are all areas of concern when it comes to DEI, but this meaty read, The Manager’s Guide to Inclusive Leadership — Small Habits That Make a Big Impact from First Round Review, describes small behavioral steps leaders can take to create a more inclusive workplace. Bruce Feiler, Harvard Business Review ).

Montana 221

Montana North Carolina Review Member Engagement 221

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OCTOBER 29, 2021

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? Host: MPI (possible fee for non-members). Host: Harvard Business Review. He describes his S.C.O.R.E

Revenue 195

Revenue Survey Leadership Education 195

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JULY 21, 2023

This 5-step process can even be applied to sponsorship, membership, certification, education, in-person events, virtual events, or the next big thing your team creates. Host: Omnipress Speaker: Tracy Grzybowski, Director of Marketing, Omnipress Thu 7/27 at 12 p.m. – CAE credit. 1 CAE credit. More info/register. 1 CMP credit.

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

SEPTEMBER 15, 2016

It’s a bustling organization that has exploded in growth over five years, with over 4,000 members worldwide. This incredible growth brought with it new questions for how to elevate the member experience and offer a more cohesive space for learning and expanding the field. Added over 1,200 new members in the last six months.

Certificate 120

Certificate Texas Resources Member Experience 120

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

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SEPTEMBER 10, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Live Review 2021. Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) Live Review 2021. Mon 9/13 from 1 to 4 p.m. Host: Zoom.

Strategy 195

Strategy Content Education Tips 195

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MARCH 5, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating an Equitable User Experience through Digital Culture. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Sheri Sesay-Tuffour, PhD, CAE, CEO, Pediatric Nursing Certification Board. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Higher Logic

MAY 9, 2017

Develop your association’s eLearning and professional development paths to give members clear instructions on which material to consume first as well as which courses to take, in which order, to gain skills that employers want. For example, an Excel learning path may end in an Excel certification that takes five courses to complete.

Learning Management System 220

Learning Management System System LMS Software 220

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JANUARY 8, 2021

Jodi Harris, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Amy Gitchell, Marketing Specialist, GrowthZone AMS. Kate Dockins, CAE, IOM, senior vice president/member experiences, executive director, foundation, Institute of Food Technologists.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

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AUGUST 20, 2021

While reviewing their website traffic reports, they discovered a common theme in their five most popular blog posts: how to increase online learner and virtual attendee engagement. Tomas Chamorro-Premuzic and Katarina Berg, Harvard Business Review ). Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Oliver Burkeman ).

Revenue 195

Revenue Content Resources Strategy 195

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OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Presenter: Jason Askey, Product Marketing Manager at Cvent. How to Fuel Exceptional New Member Experiences. CAE credit.

DC 170

DC Washington Tools Certificate 170

Disciple Media

SEPTEMBER 18, 2023

Community engagement tools: Enhance member participation and engagement. Mobile app: Look for a platform that offers a white label mobile app to enhance your member experience. MemberClicks Serving associations and organizations, MemberClicks aims to streamline operations and improve member experiences.

Tools 36

Tools Price FAQ Member Experience 36

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JULY 15, 2016

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Mon 7/18 at 12:30 p.m.

North Carolina 150

North Carolina Austin Innovation Washington 150

MemberClicks

NOVEMBER 8, 2021

By enhancing your member experience and giving membership benefits that resonate, your association can maximize your member ROI. Some popular benefits you can consider providing members with include: Membership community and networking opportunities. Continuing education and certifications. Mentorship program.

Directory 52

Directory Certificate Discount Survey 52

MemberClicks

NOVEMBER 8, 2021

By enhancing your member experience and giving membership benefits that resonate, your association can maximize your member ROI. Some popular benefits you can consider providing members with include: Membership community and networking opportunities. Continuing education and certifications. Mentorship program.

Directory 52

Directory Certificate Discount Survey 52

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MARCH 26, 2021

Harris, Harvard Business Review ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Creating successful virtual experiences begins with a long-term strategy.

Innovation 259

Innovation San Diego LMS Strategy 259

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MARCH 20, 2020

Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. Review three critical clauses—attrition, cancellation, and force majeure.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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APRIL 9, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Improve Your Member Experience with Smart Data Management. Looking to take your database to the next level, create greater connectively between your data, create insightful reports and improve the user experience for your members?

San Diego 370

San Diego Revenue Strategy Content 370

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JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Host: American Marketing Association. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. It’s the underlying principle of Inbound Marketing. More info/register.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. If you offer learning or membership subscriptions, clear your Harvard Business Review cookies and read this article by Nir Eyal.

Revenue 39

Revenue Tools Education Member Experience 39

Fonteva

JUNE 3, 2019

To implement your eLearning system successfully, you’ll need to: Choose an association LMS that will suit your members’ needs. Provide members with the opportunity to earn and track professional certifications. Notify members when new courses are available to them. Connect with other members.

LMS 40

LMS Certificate Course Software 40

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FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

Revenue 40

Revenue Analysis Strategy Technology 40

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NOVEMBER 11, 2022

Content marketing strategy. Hey, SaaS marketing friends (and content partners aka clients), check out this guide to creating or refining a content marketing strategy by Jimmy Daly (Superpath) and Ryan Law at Animalz. Host: American Marketing Association. 5 Secrets to Engage Your Members. Employee screening.

LMS 39

LMS Education Technology Strategy 39

Fonteva

OCTOBER 1, 2021

They are major hubs of activity for engagement and enrichment of the member experience, and soon enough it will be common practice for all membership programs to provide at least a basic directory system. Incentivize members to participate in your events, lecture series, and custom e-learning programs with pinnable digital badges.

Directory 52

Directory Software System Membership Management 52

Disciple Media

SEPTEMBER 25, 2023

Kajabi is a robust platform designed for content creators to market, sell, and deliver their courses seamlessly. However, it has expanded it’s offering to include a suite of tools to make the e-learning experience enriching for both creators and learners. Let’s dive in! What is Kajabi?

Course 36

Course Price Learning Management System LMS 36

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APRIL 8, 2022

Check out their ideas for program planning, partnerships, marketing, learning formats and pathways, credentials, and packages. New member onboarding. If you don’t have a year-long new member onboarding campaign in place, start here with GrowthZone’s onboarding and touchpoint schedule. More info/register. Fri 4/8 at 12 p.m.

Technology 39

Technology Certificate Tips Guidelines 39