Spark Consulting

MARCH 4, 2015

In addition to upcoming chapter leader training for the California Dental Association, the Consortium for School Networking, and the American Academy of Family Physicians, I’ve also been working on some session for my association peeps: The Mission Driven Volunteer, ASAE Marquee Management Series, March 2015. Presentations.

California 150

California Case Study Member Engagement Review 150

Aaron Wolowiec

AUGUST 25, 2015

The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association. Sandra Giarde, executive director, California Landscape Contractors Association. That review needs to happen annually.

California 100

California Revenue Conference Price 100

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). Discuss options for measuring outcomes and full-circle marketing to tell the hero story of your education programs. Presenter: Mark Bornstein, VP of Content Marketing, ON24. 1 CAE credit.

Chicago 243

Chicago Baltimore Education Content 243

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Let’s review three of the most impactful digital privacy regulations and what they mean for nonprofits. How does the GDPR relate to US-based nonprofit marketing and communications?

California 59

California Texas Florida New York 59

Reid All About it

DECEMBER 1, 2023

Their guide covers configuring software for abstract submission and peer review, issuing the call for papers, designing the conference program, and more. Year in Review (Data Analytics Network) Join association professionals for peer-led discussions on topics related to data and analytics. 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

.orgSource

OCTOBER 17, 2023

Recent data from the global consulting firm Spencer Stuart shows that 98% of S&P 500 boards conduct a board evaluation of some type, although only about a third review the board as a whole, individual directors, and committees as part of the process. Review templates from other groups to find the format that works best for you.

Committee 100

Committee Leadership Review Process 100

Associations Now

APRIL 25, 2016

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.

North Carolina 40

North Carolina Marketing Charlotte Boston 40

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Rebecca Zucker, Harvard Business Review ). 2020 Event Trends: Insights from Marketing Leaders. Adrian Segar, Conferences That Work ).

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JULY 21, 2023

. – Contract Strategies for the Evolving Marketplace Learn about our current marketplace and how it affects a planners’ strategy during negotiations, key contract clauses and how to defend them to benefit your organization’s bottom line, and variables that the hotels consider when reviewing your overall business value. 1 CMP credit.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. Nilofer Merchant, Harvard Business Review ).

LMS 221

LMS Software Revenue Cost 221

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. At the Harvard Business Review, Miles Everson, Steve King and Carolyn Ockels say every company needs a digital nomad policy —which makes me wonder… do you know of any digital nomads in the association community?

Video 195

Video Technology Content Strategy 195

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. UCLA Anderson Review ). Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. 1 CMP credit.

LMS 170

LMS Price DC Washington 170

Associations Now

JANUARY 3, 2014

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Association Adviser

JANUARY 19, 2017

Start by reviewing this article from Associations Now about planning for smart membership growth. Other areas that poll respondents said they would be focusing on this year include technology, management and marketing. Want to increase your membership?

Class 60

Class California Discount Innovation 60

Reid All About it

OCTOBER 25, 2019

The weekly list of free educational events and resources for the association community… Jessica Klein at Fast Company reviews the latest research on freelancing. Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Live Review.

Review 85

Review Education Tips Technology 85

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. This simplifies the process, including speaker selection, handout review, and continuing education applications.

San Antonio 60

San Antonio Products Conference Connecticut 60

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

MARCH 5, 2021

Hear from a panel of ethics experts, association leaders, and advocacy professionals who will discuss the latest front-page developments, explore real-life case studies, review the ‘rules of the road’ for advocacy professionals, and lead a discussion of best practices for navigating ethical challenges during these heightened political times.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. Reach her at lorik@mpincc.org.

San Francisco 71

San Francisco California Committee Revenue 71

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. Email is the definition of affordable marketing: The cost of developing and placing digital ads increases every day. How will your emails fit into your larger marketing strategy?

How To 36

How To Email Marketing Newsletter Discount 36

AvidXchange: Association Management

MARCH 9, 2023

In our first episode of the “Middle Market Report” podcast , we covered three pervasive trends happening right now in the community association management industry. LISTEN NOW: Complete transcript: Middle Market Report: 3 Major Challenges Facing Community Association Management Companies in 2023 Host: Travis Durkee, Sr.

Association Management 130

Association Management Charlotte Report Technology 130

SCD Group

JANUARY 28, 2013

If you are, you have bought into the concept that displaying logos to masses of cynical consumers equals marketing return. How Nonprofits Can Sidestep Content Marketing Pitfalls By Clare Mcdermott via Content Marketing Institute This is a really great article for associations and nonprofits. Guess what, it doesn’t!

New Hampshire 40

New Hampshire California Social Media Content 40

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Marketing Course Education 39

Associations Now

JANUARY 8, 2014

It’s not too late for one last year-in-review blog post, is it? I know we’re already a week into 2014, but I hope you have room for one more slice of year-in-review pie.) California Dental Association: Calling All Members , Associations Now , June 2013. Winning in Membership Marketing Even If You Are Wrong 99.5%

California 40

California Directory Case Study Member Engagement 40

Association Adviser

MAY 15, 2017

Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications. Thus, says Lori Kinsey, CMP, of MPI Northern California , purchasing event cancellation insurance is a wise move. Publication advertising can take the form of sponsored text messages. Source: SlickText.com.

Revenue 61

Revenue Press Release Newsletter Directory 61

Associations Now

SEPTEMBER 12, 2013

A Harvard Business Review article goes deep on the subject, but you can find the highlights nicely condensed into a handy infographic that’s worth checking out. you’ll do well to look in California; it’s the state with the most companies with successful executives. Male or female? holder or MBA graduate? In the U.S.,

Social Media 40

Social Media Case Study California Recruiting 40

SCD Group

JUNE 10, 2014

A market research profession once told me: “Steve, you can’t ask the question that way. I trusted her with future market research! The numbers are especially astounding for California, where 38% of the population is Hispanic, according to the U.S. Which results were included in the announcement? it will bias your results.”

Survey 40

Survey Sample Florida Review 40

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Harvard Business Review ). Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( In a three-part series, rasa.io

St. Louis 30

St. Louis DC California Washington 30

Associations Now

SEPTEMBER 24, 2013

The episode can offer associations insights on how they should conduct their own email-marketing programs. The case is a good example of the need for marketer clarity. The class-action suit, filed in San Jose, California, states that users have no recourse to stop the messages going out in their names. Tell us in the comments.

San Jose 40

San Jose Los Angeles Class California 40

AvidXchange: Association Management

JANUARY 16, 2023

I did spend the first 15 years of my career right out of the University of California as a community association manager. You know, you grew up in California, went to school in Irvine. If you like what you heard, make sure to subscribe to the channel and leave a five-star review. So, I spent 15 years in that seat.

Strategy 130

Strategy Association Management Innovation Price 130

Beth Kanter

JANUARY 4, 2017

I also use it as a year in review tool. Year in Review. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others. I call it my “ To Do, To Done, Don’t Do, Reflection List.”

San Jose 58

San Jose Kansas City San Francisco North Carolina 58

Association 141+

JULY 8, 2012

On a recent association chapter visit to southern California, a chapter president I met described a unique volunteer that he had on his board. Membership Marketing Blog. Don’t speak French to me: A social media marketing lesson for associations. Association 141+. Sunday, July 8, 2012. The Grassroots Innovation Leader.

Innovation 40

Innovation Social Media Louisville California 40

Associations Now

JULY 8, 2015

As reported last week by MIT Technology Review , researchers at the University of Southern California studying social-network dynamics published a report in June that illustrates how an idea held by a small number of people in a network can be mistaken for being much more widely held than it actually is. Just Get 'Em Talking.

California 40

California Review Social Media Price 40

Delcor

SEPTEMBER 26, 2018

Unfortunately, association professionals who lead business departments—membership, marketing, meetings, etc.—don’t You need SOPs in place to ensure that staff enter data correctly and consistently, as well as mechanisms to review and enforce such standards. don’t have the benefit of X-ray vision when it comes to technology issues.

System 61

System Software Team Technology 61

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

SCD Group

MAY 6, 2013

Since I had some interest from CPI for a cause marketing project for one of my clients, their demise caught my attention. Mitch Goldstone, chief executive of California-based ScanMyPhotos.com, said CPI should have been on the cutting edge of photo technology and advancements. The Fall of CPI. Louis Post-Dispatch. Mobile Explosion.

St. Louis 40

St. Louis Texas New York California 40