Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Revenue and Pricing Strategies for Virtual Events. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. Tue 7/14 at 12 p.m. 1 CAE credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Rebecca Zucker, Harvard Business Review ). Learn about new options available this year that will increase member retention and non-dues revenue.

Chicago 221

Chicago Massachusetts DC Washington 221

Reid All About it

JULY 23, 2021

Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. At the Harvard Business Review, Miles Everson, Steve King and Carolyn Ockels say every company needs a digital nomad policy —which makes me wonder… do you know of any digital nomads in the association community?

Video 195

Video Technology Content Strategy 195

Achieve

MARCH 4, 2022

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Let’s review three of the most impactful digital privacy regulations and what they mean for nonprofits. How does the GDPR relate to US-based nonprofit marketing and communications?

California 59

California Texas Florida New York 59

Reid All About it

MARCH 8, 2019

MemberSuite explains how associations can respond to this market demand by offering certificate and certification programs. UCLA Anderson Review ). Presenter: Madison Layman, Senior Associate of Content Marketing at Cvent. Presenter: Jenny Stanfield, Director, Sales and Marketing for Engagement Unlimited. 1 CMP credit.

LMS 170

LMS Price DC Washington 170

Association Success

MARCH 8, 2018

For many associations, our traditional national conferences are like classic BMWs - four doors, a black or silver exterior, and time-honored elegance that appeals to a top-end market. That meeting generates healthy revenue over expenses. The association now sees solid revenue in excess of expenses for those conferences.

San Antonio 60

San Antonio Products Conference Connecticut 60

Associations Now

JANUARY 3, 2014

Earlier this week as I was catching up on the meetings and tradeshow-related reading that I missed while out on vacation over the holidays, I came across an interesting article in the Las Vegas Review-Journal. If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

Las Vegas 40

Las Vegas Los Angeles New York City Marketing 40

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. Lori Kinsey, Meeting Professionals International, Northern California Chapter. That way they have options.

San Francisco 70

San Francisco California Committee Revenue 70

Reid All About it

MARCH 5, 2021

Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Nabil El-Ghoroury, PhD, CAE, Executive Director, California Association of Marriage and Family Therapists (Chair of ASAE Ethics Committee). Director of Client and Market Success, ?rasa.io. Host: Meeting Sites Pro.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

JULY 15, 2022

The ASAE Technology Council and Marketing Council joined forces two years ago to create a model for assessing an association’s marketing technology maturity, which the pilot group found helpful. Prepare your association for these ten marketing automation implementation challenges. MarTech Maturity Model. Quick hits. CMP credit.

Technology 39

Technology Marketing Course Education 39

Reid All About it

JULY 22, 2022

Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. Marketing oneself is important. Michele Champion, California Association of Marriage and Family Therapists. This edition includes all the free events I could find for the next two weeks. Membership benchmarking.

Price 43

Price Technology Strategy Software 43

Reid All About it

MAY 18, 2018

explains how to develop, market and roll out a trial program. Harvard Business Review ). Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( Check out these photos of bioluminescence giving the California coastline an eerie blue glow. ( In a three-part series, rasa.io

St. Louis 30

St. Louis DC California Washington 30

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Ami Bera, member of Congress representing Sacramento County, California. Event communications.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

MARCH 13, 2020

I go to one or two ASAE conferences a year and usually volunteer as a session proposal peer reviewer for one of them. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

DC 44

DC Washington Revenue Communications 44

Reid All About it

SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Many associations struggle to identify additional sources of revenue and content for their members. Turn Member Engagement and AMS Data into Effective Marketing.

Chicago 37

Chicago LMS New York Content 37

Association Law

JANUARY 4, 2010

It requires careful review of the relationship between the activities that generate income and the accomplishment of the organizations exempt purpose. Associate member dues revenues, provided the associate member category has a genuine purpose other than producing income. Insurance program revenues, other than royalties.

Guidelines 40

Guidelines Organization CA United States 40

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 5, 2022

California was one of the first that they’re becoming very popular, lots of which are based on the European GDPR. You know, legal will have an input, it will have an input, sales, marketing, all have a component to this HR, and it’s pulling all that together. Penny Heyes 13:37. That was introduced a few years ago. It’s not going away.

Process 59

Process Course Team Organization 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Deflation or inflation? Rising rates?

United States 52

United States New York Conference Seattle 52

AvidXchange: Association Management

JANUARY 16, 2023

Since profit margins in the industry tend to be thinner than others, it’s crucial to find a way to increase revenue while decreasing expenses. I did spend the first 15 years of my career right out of the University of California as a community association manager. You know, you grew up in California, went to school in Irvine.

Strategy 130

Strategy Association Management Innovation Price 130