YourMembership

MARCH 8, 2013

We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. 7) A Mini Case Study on Motivation by Ken Blanchard.

Social Media 150

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Membership Marketing

OCTOBER 19, 2010

Why Share the Wealth through Membership Recruitment? This past weekend, I was in Chicago doing some membership presentations and spoke with members of one group who asked, “Why should I recruit members for the organization? Labels: Member Benefits , Membership Recruitment. Case Study. (9). Dues Discount. (4).

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9).

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Membership Marketing

JANUARY 27, 2010

Unleash the Power of Market Testing in Your Membership Recruitment. And because of the larger quantities and costs involved, testing is a particular necessity and an ideal opportunity when it comes to membership recruitment. You can test price points by offering a special acquisition dues discount to new members. Publications.

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

Strategy 40

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. Unleash the Power of Market Testing in your Membership Recruitment.

Strategy 40

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Membership Marketing

JUNE 20, 2012

So Why Test in Membership Recruitment? After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?” The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. Case Study. (9).

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Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 11, 2011

Five Steps to Building a Membership Recruitment Strategy. I just responded to a question on how an organization should put together a membership recruitment strategy. So here are five basic elements that I think are important to consider in putting together a membership recruitment program. Speaking Engagements.

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Marketing Recruiting Recruitment Price 40

Reid All About it

FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. CAE study group. Fridays@4 is hosting a free CAE study group —you have to join first , but that’s free too. Quick hits.

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Membership Marketing

JUNE 18, 2012

Many organizations are seeing growth in membership and using great tools to recruit, engage, and retain members. Unleash the Power of Market Testing in your Membership Recruitment. So Why Test in Membership Recruitment? Seven Levers to Increase Membership Recruitment. Case Study. (9). Dues Discount. (4).

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

OCTOBER 7, 2011

Recruitment, Retention, and Engagement Trends. Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43).

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Membership Marketing

OCTOBER 20, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Popular Posts.

Marketing 40

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. Find it on Amazon. So, what happened? Here is the lesson.

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. Open Community also emphasizes building a value proposition around your social media strategy. But I stuck with it and I am glad that I did. ” 2.

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Membership Marketing

MARCH 12, 2012

• Year over year new member recruitment. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Network with Me.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Unleash the Power of Market Testing in your Membership Recruitment. Awareness.

Marketing 40

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Membership Marketing

JANUARY 19, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). View my complete profile. Popular Posts.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. When an opt-in is captured, we have found that these leads are some of the highest responding lists for membership recruitment campaigns. Hey Tony, I think this strategy is a no-brainer. Unleash the Power of Market Testing in your Membership Recruitment.

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Membership Marketing

JULY 5, 2011

Growth in new member recruitment appears to be a big driver in membership growth. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy.

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Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. Case Study. (9).

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Membership Marketing

APRIL 4, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). View my complete profile. Popular Posts.

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Membership Marketing

DECEMBER 30, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

Tools 40

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Membership Marketing

MARCH 27, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). View my complete profile. Popular Posts.

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Membership Marketing

MAY 3, 2010

• Dues Discounts. Unleash the Power of Market Testing in your Membership Recruitment. What Strategy Leads to Membership Growth? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

Price 40

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Membership Marketing

DECEMBER 12, 2011

Unleash the Power of Market Testing in your Membership Recruitment. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4).

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Membership Marketing

SEPTEMBER 13, 2010

More Marketing Channels Available for Membership Recruitment. He wrote, “I believe that many, if not most, of the organizations pursuing this strategy will not be able to sustain this pace (or spend) to keep up with all these new channels. Labels: Marketing Media , Membership Recruitment. Case Study. (9).

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Membership Marketing

JANUARY 26, 2012

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). View my complete profile. Popular Posts.

Marketing 40

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Membership Marketing

MARCH 7, 2011

I get a lot of questions about this, so I thought it might be of help to provide some sample language you can use to present this option on recruitment and renewal efforts. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

NOVEMBER 14, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Five Steps to Building a Membership Recruitment St. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Network with Me.

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Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Recruitment -- when prospects choose to join you. Successful membership organizations put in place a very pro-active recruitment plan as part of the lifecycle. Awareness -- when prospects first discover you.

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Membership Marketing

SEPTEMBER 21, 2010

 ASAE Membership -- Recruitment and Retention. A new member discount is a great idea to test. Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

DECEMBER 13, 2010

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). View my complete profile. Popular Posts.

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Membership Marketing

APRIL 9, 2010

The Push and Pull of Membership Recruitment. However, we live in a time of exciting change and the paradigm for membership recruitment is changing with it. Today, effective membership recruitment often includes a pull strategy as part of the marketing mix by taking advantage of online opportunities and social networking tools.

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Membership Marketing

JULY 26, 2011

Unleash the Power of Market Testing in your Membership Recruitment. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Membership Recruitment. (4). View my complete profile. Popular Posts.

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