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Association Brain Food: 12.8.23

Reid All About it

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Explore practical tips and strategies to initiate your data hygiene journey. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272
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If You Build It, Will Teams Come?

Velvet Chainsaw

In the first , we looked at why it’s a smart conference strategy. The fact that it’s also a smart attendee acquisition strategy is the cherry on top. This may include group discounts, improved organizational learning experiences and/or VIP benefits. What would it take to implement a team strategy for your conference?

Team 97
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40 Effective Virtual Event Sponsorship Ideas for 2024

MemberClicks

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. Virtual swag bag Give sponsors an opportunity to include branded swag such as gift cards, discounts, and more.

Video 97
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Association Brain Food Weekly: 1.22.21

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They share ten strategies for motivating members to volunteer and mentally show up for meetings. Chapters will be relevant in 2021, however most of our strategies and plans from the past decade won’t. Understand our current marketplace and how it affects a planner’s strategy during negotiations. Virtual volunteer fatigue.

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Association Brain Food Weekly: 2.5.21

Reid All About it

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. CAE study group. Fridays@4 is hosting a free CAE study group —you have to join first , but that’s free too. Quick hits.

San Diego 370
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Membership Marketing Blog: Case Study: A Thriving Membership.

Membership Marketing

Case Study: A Thriving Membership Organization. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). Publications.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. She also makes an important point about the shift in persuasive strategies away from the aggressive sales pitch and toward a more genuine and personalized approach.