Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

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YourMembership

MARCH 8, 2013

Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. 7) A Mini Case Study on Motivation by Ken Blanchard. 9) Unplugged: Got Social? 9) Unplugged: Got Social? 4) Can Your Conference Really be Personalized?

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Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. This allows for more personalized content and marketing strategies. Utilize a combination of email marketing, social media, content marketing, and partnerships to reach potential members.

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.orgCommunity

FEBRUARY 25, 2019

Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy. You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. You start with broad assumptions. Prepare to Launch.

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Case Study. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Real-world connection: Include case studies, examples, live demos. Make it real and relatable.

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Membership Marketing

DECEMBER 28, 2011

How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy. In sports, we see the impact of strategy played out in game situatons right before our eyes. ” All of these items have their place, but they should not be mistaken for a strategy. .” “1.

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Socious

JANUARY 12, 2017

Expert Tip: You can and should engage your customers through multiple mediums, such as social media, but remember that sites like Facebook are open to the public. Email interviews published on blog posts, in newsletters, or in case studies. Rewards might include discounts, free merchandise, or a complimentary upgrade.

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Membership Marketing

MAY 4, 2010

What Strategy Leads to Membership Growth? In our Membership Marketing Benchmarking Study this year, we asked participants to tell us their membership growth strategy. Labels: 2010 Benchmarking Survey , Growing Membership , Growth Strategy. What Strategy Leads to Membership Growth? Case Study. (9).

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Strategy Marketing Price Survey 40

Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Tony Rossell.

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Associations Now

NOVEMBER 4, 2013

An established public-sector leader, staring down a shift in military strategy, a tough upcoming primary challenge, or just the prospect of a retirement that didn’t sit right with workaholic instincts, opts for steadier waters and takes a gig with a trade group. But that’s not what’s going on here.

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Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Insurance.

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Case Study. (9).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17).

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Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). News on Social Media and Membership Marketing. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4).

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Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). . ► April. (5).

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). . ► April. (5).

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SCD Group

AUGUST 12, 2012

In fact, I’ve heard it said that content is the currency of Social Media. ” It’s your stories, it’s your learned insight, expertise and opinions, it’s your customer testimony and your case studies. Save $100 on your registration: enter discount code SCDGROUP. September 4-6, 2012.

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). ► February. (1). ► January. (3).

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). ► February. (1). ► January. (3).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Social Media. (5).

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Membership Marketing

MARCH 9, 2012

Fundraising with Social Media. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). ► February. (1). ► January. (3).

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Membership Marketing

JANUARY 19, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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Membership Marketing

MAY 25, 2012

The comparison of practices and better renewal rates or more members provides strong directional information to help you select the tactics and strategies that might fit into your marketing plans for the upcoming year. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4).

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Membership Marketing

MARCH 14, 2011

Clearly, there are vastly different strategies between these two ends of the pricing spectrum. So how does one go about building a pricing strategy? A book that does a good job explaining the value-based pricing strategy is The 1% Windfall : How Successful Companies Use Price to Profit and Grow. Case Study. (9).

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

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Membership Marketing

MAY 3, 2010

• Dues Discounts. What Strategy Leads to Membership Growth? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6).

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Price Marketing Discount Survey 40

Membership Marketing

DECEMBER 30, 2011

How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4).

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Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

How to Recognize a Good Strategy? Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4).

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4).

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Expo Logic

DECEMBER 27, 2019

Green event planning is often discussed side by side with green meetings, which are smaller, singular events coordinated with the same environmental awareness strategies. Think videos and multimedia clips, downloadable white papers, product spec sheets, case studies, tutorials and more.

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). . ► September.

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Membership Marketing

JANUARY 26, 2012

Case Study. (9). Cost of Wrong Strategy. (8). Dues Discount. (4). growth strategies. (4). Growth Strategy. (43). Membership marketing strategy. (17). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4).

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