Membership Marketing

MARCH 8, 2012

Fundraising with Social Media. In the March edition of Associations Now , Andrew Lang highlights a social media success story titled Tweeting for Dollars. Labels: Social Media. There is no doubt that social media efforts can be a challenge. Fundraising with Social Media.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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YourMembership

MARCH 8, 2013

Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself. 7) A Mini Case Study on Motivation by Ken Blanchard. 9) Unplugged: Got Social? 9) Unplugged: Got Social? 4) Can Your Conference Really be Personalized?

Social Media 150

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Case Study. (9). Dues Discount. (4).

Social Media 40

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

Social Media 40

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.orgCommunity

FEBRUARY 25, 2019

You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. Consideration—Now you can create even more meaningful interactions using member specific content such as white papers, case studies, quizzes and videos.

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Reid All About it

JULY 21, 2017

9 Social Media Metrics to Monitor. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. More info/register. Duration: 1 hour.

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

Social Media 40

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Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. Utilize a combination of email marketing, social media, content marketing, and partnerships to reach potential members. Regular updates keep your community engaged and provide continuous value.

How To 36

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Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Real-world connection: Include case studies, examples, live demos. Make it real and relatable.

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Association Adviser

NOVEMBER 21, 2016

Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount,” writes Andrew J. Use online media to communicate more. Has your association been thinking about starting a new eNewsletter, video platform or social media page?

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Socious

JANUARY 12, 2017

Expert Tip: You can and should engage your customers through multiple mediums, such as social media, but remember that sites like Facebook are open to the public. Email interviews published on blog posts, in newsletters, or in case studies. Rewards might include discounts, free merchandise, or a complimentary upgrade.

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Associations Now

NOVEMBER 4, 2013

More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. But that’s not what’s going on here. For one thing, the waters aren’t so steady.

South Carolina 40

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

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Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The question often comes up whether the discounted price members will renew at the same rate as those who paid the full price. Case Study. (9). Dues Discount. (4). Social Media. (5).

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Marketing Price Discount Recruiting 40

Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Case Study. (9).

Social Media 40

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SCD Group

AUGUST 12, 2012

In fact, I’ve heard it said that content is the currency of Social Media. ” It’s your stories, it’s your learned insight, expertise and opinions, it’s your customer testimony and your case studies. Save $100 on your registration: enter discount code SCDGROUP. September 4-6, 2012.

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Membership Marketing

DECEMBER 22, 2011

Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Shipping discounts on long haul type shipping 7. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Association Products and Services. Conventions.

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). . • 9.5% of associations offer an unemployed membership category.

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Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). News on Social Media and Membership Marketing. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6).

Marketing 40

Marketing Price Survey Report 40

Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2). ► May.

Marketing 40

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Take a look and feel free to post your thoughts here.

Marketing 40

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4). ► November. (2). ► May.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

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Membership Marketing

MARCH 9, 2012

Fundraising with Social Media. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ASAE Marketing, Membership & Communications Confer. ► February. (1).

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JANUARY 19, 2012

Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Data Analytics. (6).

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Membership Marketing

MAY 3, 2010

• Dues Discounts. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. We will explore some of the following topics: • Pricing Theory. • Price Points.

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Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. Case Study. (9). Dues Discount. (4).

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading. 7 Proven Ways to Grow Your Membership.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MAY 25, 2012

Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Data Analytics. (6).

Marketing 40

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Membership Marketing

JANUARY 26, 2012

Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Data Analytics. (6).

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. Case Study. (9).

Innovation 40

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Membership Marketing

DECEMBER 30, 2011

Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Data Analytics. (6).

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Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Data Analytics. (6).

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Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Dues Discount. (4). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8). Data Analytics. (6).

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