Membership Marketing

APRIL 12, 2012

News on Social Media and Membership Marketing. As we continue compiling the data for the 2012 Membership Marketing Benchmarking Report for our upcoming release, I thought that I would share some trends that we are seeing related to social media. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

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.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? You can strengthen anecdotal information with research such as member needs surveys, white papers and case studies. Don’t forget social media. Offering coupons, discount codes or free services, can help you get to yes. The goal might seem obvious.

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Membership Marketing

NOVEMBER 12, 2010

Using Social Media to Recruit Staff. A former client contact of mine helps to manage a blog and related social media to recruit staff for the company where she works -- Sodexo. Labels: Social Media. Using Social Media to Recruit Staff. Case Study. (9). Dues Discount. (4).

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Membership Marketing

JULY 12, 2010

Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation. As I was thinking about it this week, I came across a post on the LeaderConnect blog that summed up many of my thoughts on the practical uses of social media really well. Tony Rossell.

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Association Adviser

NOVEMBER 21, 2016

Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount,” writes Andrew J. Use online media to communicate more. Has your association been thinking about starting a new eNewsletter, video platform or social media page?

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Membership Marketing

DECEMBER 22, 2011

Non Dues Revenue and Affinity Programs for Members. So here is a quick list of possible non-dues revenue and affinity products that I have put together to get your thinking going. Hotel Discounts. Overnight Shipping Discounts. Rental Car Discounts. Shopping Discounts. Case Study. (9).

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Membership Marketing

APRIL 9, 2010

The Correlation of Social Media Usage and Membership Growth. Today I took a look at official usage of social media by associations cross tabulated with associations reporting either membership growth or decline. First of all, there has been an explosion of the use of social media in associations.

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Disciple Media

AUGUST 21, 2023

Test the waters: Dive in and share content on social media or blogs to see what the reaction is. Social media is a great place to start building an audience who will be receptive to your offering. Real-world connection: Include case studies, examples, live demos. Make it real and relatable.

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Socious

JANUARY 12, 2017

Expert Tip: You can and should engage your customers through multiple mediums, such as social media, but remember that sites like Facebook are open to the public. Email interviews published on blog posts, in newsletters, or in case studies. Rewards might include discounts, free merchandise, or a complimentary upgrade.

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Associations Now

NOVEMBER 4, 2013

More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. More scrutiny of nonprofits, from the IRS to social media, has demanded more resolute leadership. But that’s not what’s going on here. For one thing, the waters aren’t so steady.

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Membership Marketing

JUNE 20, 2012

The test group received the exact same direct mail package, but the with a $31 discount taking the price down to $199. The total revenue for the control group came to $24,150 while the total revenue for the test group came to $39,999. So the test group produced both more revenue and more members. Case Study. (9).

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Membership Marketing

JANUARY 4, 2011

Because as I continued to read , I found the book to be a very practical and constructive guide on how to go about starting and developing a social media strategy for an association. But what I particularly appreciate about Open Community is the clear call to purpose and focus for social media. Email This BlogThis!

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Membership Marketing

NOVEMBER 4, 2010

In my last post, I noted the importance of building a mechanism to capture leads that come to your website through SEO, SEM, social media, third party links, or online ads. • What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Case Study. (9).

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Membership Marketing

APRIL 4, 2012

• 86% of associations officially use Facebook as part of their social media. News on Social Media and Membership Marketing. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . • 9.5% Twitter Updates.

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Membership Marketing

MARCH 9, 2012

• Life Time Value (LTV) – Understanding the long-term revenue stream a members will produce. Fundraising with Social Media. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). ► February. (1). ► January. (3).

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Membership Marketing

APRIL 23, 2012

• Associations that offer an “early-renewal discount” were more likely to see an increase in renewal rates over the past year (24% to 19%). News on Social Media and Membership Marketing. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5).

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Membership Marketing

OCTOBER 20, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

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Membership Marketing

OCTOBER 7, 2011

Case Study: A Thriving Membership Organization. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► April. (5). ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ► December. (4).

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Membership Marketing

JANUARY 19, 2010

Just now, in response to some social media dialogue comparing associations to the plight on today’s newspapers, I shared the link with my perspective. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8).

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Membership Marketing

MARCH 27, 2012

Fundraising with Social Media. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

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Membership Marketing

MARCH 12, 2012

Fundraising with Social Media. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Helpful Membership Marketing and Management Resour. Updated Membership Marketing Tracking Dashboard. ► February. (1). ► January. (3).

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Membership Marketing

DECEMBER 30, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).

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Membership Marketing

DECEMBER 12, 2011

Non Dues Revenue and Affinity Programs for Members. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► March. (4). ► February. (1). ► January. (3). ▼ 2011. (29). ▼ December. (4). ► November. (2).

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Membership Marketing

JANUARY 19, 2012

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

OCTOBER 10, 2011

There is no "silver bullet" - direct mail, email, social media, events, member get a member. The surge of technology has caused a social media explosion that is difficult to keep up with and challenging to imitate. That there is an actual discipline to it that needs to be followed, studied, and consistently applied.

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Membership Marketing

MAY 25, 2012

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

MAY 3, 2010

• Dues Discounts. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). The session will take place this Wednesday, May 5, from 9:30 to 11:30. Here is the link to register. • Price and Offer Testing. • Price Points. Awareness.

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Membership Marketing

JULY 27, 2010

Practical Uses of Social Media for Association Mar. Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). . ► September. (3). ► August. (2). ▼ July. (5). Networking and Career Guidance. Summer Reading. ► June. (3).

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Membership Marketing

JANUARY 26, 2012

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

DECEMBER 13, 2010

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

JANUARY 18, 2012

Before you determine if a response rate is good or bad, you need to understand the costs and the revenue associated with your membership (what cooking temperature is required). If the revenue associated with the response is very high, then even the lowest responding list might be economically productive. Case Study. (9).

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Membership Marketing

MARCH 14, 2011

In that case, a modest dues discount led to dramatic returns. Also, take a look at my July, 2007 post on discounts (see link below). In this case, I monitored the impact of an initial dues discount over several years and saw virtually no negative impact. Case Study. (9). Dues Discount. (4).

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Membership Marketing

SEPTEMBER 13, 2011

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

JULY 26, 2011

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

JUNE 18, 2012

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

JULY 5, 2011

Case Study. (9). Dues Discount. (4). Non-Dues Revenue. (1). Social Media. (5). Social Networking. (6). Associations Now. (8). associaton marketing. (7). Awareness. (4). Branding. (4). bundled membership. (1). Conversion Programs. (2). Corporate Membership Marketing. (9). Cost of Wrong Strategy. (8).

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Membership Marketing

FEBRUARY 21, 2011

This is where I think social media plays a role. Last year I had written a post entitled Social Medial: Manure or Pearls? In case you're interested, it's available at: [link] Vinay. Social media is one answer to where we collaborate, but my answer is membership in an association. Case Study. (9).

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