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Case Study: Texas Society of Association Executives

Association Adviser

In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. TSAE used the new brand guidelines as a starting point to create a magazine style guide for their quarterly magazine, Association Leadership. .

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Association Brain Food: 2.9.24

Reid All About it

. – How Higher Logic Embraced AI While Mitigating Risk Hear a case study example of how Higher Logic internally explored and adopted AI tools while maintaining security and privacy controls. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

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Association Brain Food: 2.2.24

Reid All About it

AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening member engagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work.

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Association Brain Food Weekly: 5.16.16

Reid All About it

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. How do know when it’s smart to partner up on programs for your members? What are some guidelines for navigating affinity programs and partnerships? 1 CMP credit. More info and registration.

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

Leveraging the networks and personal brands of your staff as champions can help your organization’s communications strategy have more impact. With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. There’s another benefit.

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Association Brain Food Weekly: 7.24.20

Reid All About it

Quick hits before we get to the list of this week’s free education: 10 basic guidelines to minimize PDF usability problems. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Presenters: Ann H.

Montana 259
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Association Brain Food Weekly: 9.25.20

Reid All About it

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. PIA Case Study, Rethinking Your Membership Plan. More info/register.