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OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. In case you missed it, they described Open Space and its advantages, and shared a few association examples in part one. Content marketing. associations) plan to focus their efforts in 2024.

Revenue 259

Revenue Certificate Tools Innovation 259

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MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Dive deeper into the foundational elements of digital marketing success. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ).

LMS 243

LMS Software Chicago Washington 243

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APRIL 15, 2016

– Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150

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APRIL 15, 2016

– Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members. We’ve all heard leaders declare, or perhaps you’ve said it yourself, “we need to be more innovative.” – From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age (Virtual Lunch).

LMS 150

LMS Recruiting Recruitment Innovation 150

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. More info/register. Host: ASAE Tue 12/12 from 10:25 a.m.

Strategy 276

Strategy Video Technology Innovation 276

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FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m.

Certificate 271

Certificate Denver South Carolina Project 271

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JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. from CMS to CRM or AMS to LMS) is often where user experiences go south and what to do about it, and recent examples of user experiences optimized for clients and what we learned as a result. The next edition will go live on Friday, August 4.

Atlanta 195

Atlanta millennials Price Technology 195

Higher Logic

NOVEMBER 12, 2019

Learning Management System (LMS) / eLearning. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. Read the full case study for more details on their strategy and results. Volunteering Programs. Group Management.

Tools 205

Tools Recruiting Recruitment Strategy 205

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? New association event.

Certificate 286

Certificate Price Tools Technology 286

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SEPTEMBER 23, 2016

.* – The Strategic AMS + LMS: Efficiency Made Easy. The tools to minimize time and maximize impact are housed in your association management system (AMS) and learning management system (LMS). Presenter: Anna Toon, Abila Product Marketer. Innovation in Practice: Hybrid Meetings/Virtual Events. 1 CAE credit.

LMS 150

LMS Case Study Learning Management System Innovation 150

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. A few recent studies revealed that employers and learners understand the benefits of digital badges. But there’s just one problem: they’re confused by digital badges too.

Leadership 195

Leadership Education Revenue Strategy 195

Forj

NOVEMBER 8, 2017

Mike started his career as an innovative software developer and, eventually, found his way into the world as an entrepreneur. Why do you think it has taken so long for xAPI to gain traction in the market place? What are the best “in production” use cases? Tell us about the VISA case study. .

LMS 87

LMS Case Study Tools Technology 87

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OCTOBER 1, 2021

Why get an LMS. Your association survived the pandemic without an LMS, you’re returning to in-person meetings, and the budget isn’t looking so good. Why the heck would you even think about getting an LMS ? ” Contrarian marketing common sense. Key Insights From The 13th Annual Membership Marketing Benchmark Report.

LMS 195

LMS Conference Technology Content 195

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Innovation Trigger. The concept of distributed ledgers has usefulness outside of its thriving use in financial transactions and currency speculation, and it is actively triggering innovation in healthcare IT.

elearning predictions 150

elearning predictions Mooc LMS Price 150

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MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Fearless Leaders,” a full-day event designed to connect innovators, disrupters, and doers to explore new ideas, perspectives, and solutions to elevate leadership skills. Location: Chicago IL.

Revenue 230

Revenue Chicago Leadership Education 230

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

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JULY 21, 2017

LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). More info/register.

DC 170

DC Las Vegas Washington Review 170

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MARCH 16, 2018

If you plan to shop for a new learning management system (LMS) in the coming year, WBT Systems explains why you may want to work with an LMS consultant during the requirements, selection, and/or implementation process. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m. 1 CMP credit. 1 CMP credit.

eBook 46

eBook Social Media DC Content 46

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenter: Julie Haddix, Director, Enterprise Marketing, Cvent. Did you know that 35% of the U.S.

Review 85

Review Education Tips Technology 85

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FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. AMS + LMS + CMS = True Love Like the dating industry, an association technology ecosystem offers a wide range of options and diverse personalities.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

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JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

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SEPTEMBER 16, 2022

MemberSuite suggests nine ideas for new membership tiers that might be a good fit for your association and market. WBT Systems shares seven ways OSMA and its members and customers benefited from a new LMS. Host: American Marketing Association. Membership tiers. Continuing medical education (CME). Future-ready association.

LMS 43

LMS Revenue Education Arlington 43

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AUGUST 24, 2018

And that’s just one of the reasons why a learning management system (LMS) can be a game changer for members and associations , says WBT Systems. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. Innovation Isn’t a Verb: It’s a Mindset.

Chicago 37

Chicago Innovation Washington Charlotte 37

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Presenters: Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association.

San Diego 370

San Diego Price Strategy Education 370

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FEBRUARY 16, 2024

Inspired by a session at the recent Learning Business Summit hosted by Leading Learning, TopClass LMS describes a data-driven approach to making DEI part of your educational strategy. by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | DEI & education. Post-event attendee engagement.

Case Study 271

Case Study Newsletter Strategy Revenue 271

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Hear a case study featuring an association that has created a successful sponsorship program with its digital educational content. You know I’m all about free.

Chicago 37

Chicago LMS New York Content 37

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SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. Hear real-world examples of how voice search results can differ and some immediate next steps you can take to get started to integrate Voice into your marketing and search approaches. Host: Community IT Innovators.

DC 34

DC Washington Revenue Review 34

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NOVEMBER 6, 2020

Innovation and membership growth. MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. MemberSuite digs into that finding and explains how to create a culture of innovation that delivers real membership value. Accessible virtual events.

Learning Management System 285

Learning Management System Education Communications Technology 285

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APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Get pointers on how to prepare a convincing business case for a new LMS or other technology. ( Tue 4/10 at 2 p.m.* – Innovation and Events. WBT Systems ).

DC 39

DC Washington Review Resources 39

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JUNE 17, 2022

The future looked bleak for the American Philatelic Society (APS), but in this instructive case study by Carolyn Shomali at the Professionals for Association Revenue, you can find out how APS erased debt, found new revenue streams, and rejuvenated membership. Membership marketing. Tony Rossell from Marketing General Inc.

DC 39

DC Revenue Washington Leadership 39

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SEPTEMBER 29, 2023

After an informative discussion in ASAE Collaborate, TopClass LMS was inspired to introduce the Open Space event format to those who can’t access the forum. Marketing to younger generations. From customer engagements and employee productivity to idea creation and innovation, generative AI has the ability to transform your organization.

Revenue 276

Revenue Innovation Education Tools 276

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NOVEMBER 15, 2019

The weekly list of free educational events and resources for the association community… WBT Systems lists the integration issues you should consider before selecting a new LMS. Celess Tyrell, Director of Online Learning and Innovation, ANNA. Presenter: Sarah Henry, Content Marketing Growth Manager, Elevation Web.

Washington 34

Washington DC Revenue Content 34

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MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers. More info/register.

DC 44

DC Washington Revenue Communications 44

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OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Discover innovative methods to advance professionally, despite these new challenges. Learn how to build a content library, get started with an LMS, and motivate your members to join in the program.

LMS 175

LMS Price Revenue Technology 175