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4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

Meeting Members’ Needs Through Education and Connection. The gear manufacturing industry is incredibly broad, and it changes every day with advancements like laser cutters and 3D technology. This training gives people a great overview and experience with the nomenclature. Gears are in every machine we use. Space shuttles.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

John Boyle, Technology Alliances & Community, Zenoss. We caught up with John Boyle, in charge of technology alliances and community at Zenoss, to learn more about the TechZen launch and how community engagement has grown since the re-launch. Megan Lueders, Chief Marketing Officer, Zenoss.

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Association Brain Food: 11.1.24

Reid All About it

Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.

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Content Marketing for Associations: A Comprehensive Guide

MemberClicks

Members have a wealth of information at their fingertips, and engaging them requires a focused, strategic approach. This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members.

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Daily Buzz: The Subtle Power of Inbound Marketing

Associations Now

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”. Sheikh says.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Is your association leveraging technology to its fullest potential? You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: Higher Logic + AACSB Case Study.

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