Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Event trends. AI literacy.

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Higher Logic

OCTOBER 30, 2018

John Boyle, Technology Alliances & Community, Zenoss. We caught up with John Boyle, in charge of technology alliances and community at Zenoss, to learn more about the TechZen launch and how community engagement has grown since the re-launch. Megan Lueders, Chief Marketing Officer, Zenoss.

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Higher Logic

SEPTEMBER 25, 2018

Organic Conversation Jumps Despite Technology and Privacy Concerns. MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. CPAs can be more cautious when trying new technology,” said Kara. Still, staff started the community with low to moderate expectations.

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Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Technology will make or break the employee onboarding experience.

Education 256

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Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. The same goes for upcoming shifts in technology and even legislation.

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Wild Apricot

NOVEMBER 18, 2010

Tags: case studies cause marketing donations Facebook games Marketing non-profit Non-profit Communications Non-profit technology nptech online community online donations promotion social media Social networking.

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Socious

JUNE 10, 2015

Conversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you go to find out where technology is headed and how to avoid common pitfalls? So where should you start?

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

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Wild Apricot

OCTOBER 5, 2010

Just released by Network for Good and Zoetica, here's a new free eGuide on Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns.( Tags: Non-profit technology General non-profit interest Fundraising Best practices case studies social media cause marketing. read more ).

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

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GlowGlobally

MARCH 31, 2014

Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. High-tech : GCC also aspires to develop into a centre for technology. Challenge of Volunteerism in Emerging Markets.

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ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You can use a PDF splitter to separate a document into different files.

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Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. It’s one thing to say that you can meet your goals using technology. Sorry, soapbox topic. I always julienne and sauté my greens.

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Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Use these tactics when making a case for any new technology investment. Board buy-in on tech.

Tools 272

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Reid All About it

FEBRUARY 2, 2024

Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. AI Basics for Today’s Business Leaders Learn about AI, its capabilities, potential impact on your organization, latest developments in AI technology and how they can benefit your organization.

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Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”. Sheikh says.

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Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? New association event.

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Wild Apricot

SEPTEMBER 2, 2009

NTEN is offering a chance to win a free registration for the Online Nonprofit Technology Conference this month. It's not only a great chance for some lucky non-profit folks to get free professional development, but there's a quick lesson in online marketing that you might be able to use in your own organization.( read more ).

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Nimble AMS

JUNE 2, 2023

More often than not, cultural alignment is missing from the RFP , and yet it is one of the most important success factors in any major technology initiative. Review vendor case studies. Reading vendor case studies will give you a sense of what to expect during the implementation process.

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Higher Logic

JUNE 14, 2018

How can we keep up with the technology world but also filter out the things that aren’t useful? That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation.

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Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. Bring all your personalization questions. More info/register.

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Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

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Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Technology has its own momentum. 1 CAE credit.

Strategy 272

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Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Technology decisions.

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Reid All About it

JULY 2, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association. Host: ASAE.

Technology 370

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Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Disruptive Technology: Launching an AMS During a Pandemic. Fri 5/21 at 12 p.m.

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Reid All About it

JULY 7, 2023

You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. 1 CAE credit.

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Reid All About it

JANUARY 8, 2021

At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing. Jodi Harris, Content Marketing Institute ). Case Study of EAIE 2019 Conference. Virtual conference pricing.

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Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. But as a leader, what does it take to harness the power of your data to deliver on the promise of this new technology?

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Reid All About it

JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. What are the barriers in developing a formal technology strategy in your organization? 1 CAE credit.

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Higher Logic

OCTOBER 16, 2018

I was a high school math teacher for 22 years and spent the following eight years as a district technology director. Dave : We’re really excited about the new integrated community and marketing automation campaigns we’re working on in partnership with Higher Logic. Jenny: What’s next for the DEN?

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Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

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NXUnite

MARCH 18, 2024

In this guide, we’ll discuss five impactful ways to leverage this technology. Learning management software represents a game-changing technology for associations seeking to enhance member engagement and deliver high-value learning experiences. First, let’s take a closer look at what an LMS is. What is learning management software?

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. NYSAE’s Third Technology Showcase: Virtual Event Platforms. Membership recruitment.

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Organizer: Association Women Technology Champions Tue 5/16 at 12 p.m.

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