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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Both organizations got to work consolidating ASAE’s data from all the different systems.

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Association Brain Food: 4.12.24

Reid All About it

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential. Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay.

Revenue 259
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Association Brain Food: 10.6.23

Reid All About it

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” – Ask Me Anything: Personalization Learn how to use personalization to improve member communications, engagement, and transactions. . Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. CAE credit.

Revenue 259
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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Non-dues revenue. PAR explains why a business development strategy is vital to association revenue health.

Revenue 230
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Association Brain Food Weekly: 1.8.21

Reid All About it

Inspired by Priya Parker’s The Art of Gathering , WBT Systems describes how to close a conference in a meaningful way instead of ghosting your attendees. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. Case Study of EAIE 2019 Conference. 1 CAE credit.

Las Vegas 370
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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Unlike social media, a mobile app serves as a centralized communication channel for your members. More info/register. Elliott Co.,

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Association Brain Food Weekly: 3.14.16

Reid All About it

Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Learn how to present a business case to your leadership for adding digital events to your offerings. PCMA members only, I believe.). Expert Advice on Choosing a Donor Management System.

Raleigh 150