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Association Brain Food: 4.5.24

Reid All About it

While reading GrowthZone’s 2024 association survey report , I noted a few common problems. I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. 2024 membership pains. Seems like a good place to start.

Revenue 256
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Association Brain Food Weekly: 11.12.21

Reid All About it

Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

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Association Brain Food: 7.21.23

Reid All About it

McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. What are the barriers in developing a formal technology strategy in your organization? What are the barriers in developing a formal technology strategy in your organization?

Atlanta 195
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Association Brain Food Weekly: 2.26.21

Reid All About it

Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. The seven biggest mistakes in membership recruitment.

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Association Brain Food: 12.8.23

Reid All About it

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Katie Notopoulos at Business Insider shares findings from a survey of 16- to 26-year-olds: one out of three believe the best way to build wealth is to work for themselves instead of a traditional employer.

Strategy 272
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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The future of work. More info/register. Mon 11/16 at 11 a.m. – 1 CMP credit.

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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. The weekly list of free educational events and resources for the association community… Got a writing project ? might serve as a replacement.