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A Membership Growth Case Study

Membership Marketing

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

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Association Brain Food: 2.16.24

Reid All About it

. – Axe-con: Building Accessible Experiences Building accessible digital experiences requires a team effort, across design, development, management, testing, accessibility experts, and of course, legal. Discover how AGI aims to equip board members, CEOs, and staff with the tools and knowledge needed for stellar governance.

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Association Brain Food: 6.7.24

Reid All About it

The report spotted a lack of intention in solving these issues: most associations admit to not having documented plans for member engagement, young professional recruitment and lapsed member reengagement. But many companies still think these tools work. Seems like a good place to start. Event sunsetting. AI detection.

Chicago 205
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Strachan, The Daily Sceptic (It’s scary how censorship is becoming a governmental tool again. Seems like a good place to start. Gamification at events.

Revenue 257
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Association Brain Food: 2.23.24

Reid All About it

The evidence Reiner and his team dug up overwhelmingly points in another direction, one that’s not so surprising. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. 1 CAE credit.

DC 263
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Association Brain Food: 11.3.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Try this tool. Can professionals ensure accuracy when using AI tools? Please email me if you have something to discuss.

Tools 274
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Association Brain Food: 11.10.23

Reid All About it

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Wes Kao shares solid advice for onboarding yourself when you join a new team. Please email me if you have a piece you’d like to discuss.