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Is Your Association Using Data to Increase Event Revenue?

Association Analytics

Is it getting a certification? We send a discount code vs. promoting what’s new at the next event. For those most likely to attend, you know you can skip the discount code and the expensive marketing pieces. For example, in 2020, when everything was remote, did your attendance spike because people could attend virtually?

Revenue 318
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13 Membership Drive Ideas for Events & More (Plus How to Run a Campaign!)

EventMobi: Association Events

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. The best partner discounts are ones that are relevant to your organization.

How To 130
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How to optimize member marketing with AI

Nimble AMS

Also consider thanking new members for joining your organization by offering discounts to your annual conference or other big-ticket events. For example, you can use AI to segment your members into a three-tiered group based on member renewal status: high risk, medium risk, and low risk of renewal.

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Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

It prompted us to think about what might be the “next practices” associations need to adopt to future-proof the value of their education and certification programs for members and non-members. Non-Dues Revenue Potential of Digital Badges for Associations.

Revenue 230
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4 surprising revenue boosters for your association

Nimble AMS

For example, with Nimble AMS , you can use a point-and-click AI tool to create predictions about things like: Members’ likelihood to renew . Based on these predictions, you can then do things like identify good candidates for your next certification program and suggest products that might interest certain members.

Revenue 129
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Courses can range from a live presentation with a subject matter expert to a virtual simulation or scenario-based learning experience, a comprehensive multi-module and multi-assessment course, or even a course that ends with the learner walking away with a coveted certification. Subject Matter Experts. Developers. Membership Pricing Model.

Price 172
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3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

For example, if you have a prospect who regularly visits your professional certification pages, you could add them to a campaign that nurtures those interests. To encourage your prospect to join, make sure they know that members have full access to even more details on certification, as well as the certification program itself.