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Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Certification launch. WBT Systems shares the advice of two association execs who launched a certification during the pandemic. The ‘normal’ we know is history. And I have to ask, do we really want to repeat it?

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Association Brain Food: 5.12.23

Reid All About it

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). In or Out: Staffing and Managing a Successful Sales Team 32% of associations say their greatest obstacle to sales performance is staffing/resources. It’s not until early September, but put NDP on your radar. to 2:45 p.m.

Chicago 200
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Association Brain Food: 1.26.24

Reid All About it

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

Revenue 296
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How to create an association marketing strategy

Freestone

You need a vision to guide your learning program and help establish your marketing strategy and campaigns, ensuring your future goals come true. Do you want your continuing education program to become a go-to professional development resource in your industry? This knowledge will help you understand how your program can stand apart.

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Other revenue-generating programs include: Certification programs. Certification exam study aids , such as study groups, prep courses, flashcards, and practice exams. It’s time for associations to commit more resources to year-round member connections and conversations. Virtual meetups.

Revenue 135
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Gain or maintain professional certification (12 percent). Email marketing. One MGI participant said their membership growth was due to “stronger digital presence and online offerings” and “growth in certification customers.” How else can your e-learning programs support membership marketing?

Survey 150