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How one association found its focus

Mariner Management

Background: The Maryland Recycling Network is a local state group of recycling professionals and citizens whose mission is to promote the sustainable reduction, reuse and recycling (the 3Rs) in Maryland. Their vision is that materials otherwise destined for disposal in Maryland are reused or recycling. Very focused goals.

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Association Brain Food: 4.5.24

Reid All About it

They’re looking for a 501(c)(3) organization whose powerful mission could impact more people more deeply if it had marketing and branding help. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets.

Revenue 256
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Association Brain Food Weekly: 9.30.16

Reid All About it

Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Learn exactly how you can optimize your organization for a multi-generational workforce.

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The Perfect Storm

Spark Consulting

We also share case studies of organizations doing excellent work preparing their audiences for the future of employment: HR Certification Institute. Maryland Association of CPAs. National Association of Licensed Practical Nurses. Ohio Society of Certified Public Accountants.

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Association Brain Food Weekly: 3.5.21

Reid All About it

Learn how to measure your current ROI in actual dollar numbers, use the numbers for influencing the membership decision, grow your ROI, and prove beyond a doubt that membership in your organization is a good business decision. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management.

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Association Brain Food Weekly: 1.24.20

Reid All About it

One of the most reliable content curators on Twitter is Bill Sheridan of the Maryland Association of CPAs who wrote: “Doing important work, learning new skills, and building meaningful networks are taking a backseat to our desire to be noticed. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Association Brain Food Weekly: 3.12.21

Reid All About it

The authors finish by saying, “Association tech ecosystems limit or enable organizations’ capacity to serve their members and customers online… Real strategic leaders will pull their technical foundation from the shadows and shine a light on the important stack decisions ahead. More info/register. Fri 3/12 at 11:30 a.m. Host: Rees McCann.

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