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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Tools, technology, and coffee keep us running. Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. OneNote is a digital notebook with nice organization tools, making it easy to cleanly jot down meeting notes or brainstorming ideas. Another similarity?

Tools 233
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Marketing Groups Bring Joint Certification to Members

Associations Now

The American Marketing Association and the Digital Marketing Institute will collaborate on delivering education around digital marketing—and offer those who complete the program certifications from both groups. The post Marketing Groups Bring Joint Certification to Members appeared first on Associations Now.

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How Your Association Can Succeed in Social Media

Virtual

Done well, using social media makes all your other objectives easier. Whether your association works to build awareness, create industry standards, provide certification programs, or promote field advancements, connecting with a world of similarly invested constituents will only make your mission easier. Aim for Consistency.

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Association Brain Food: 3.8.24

Reid All About it

What tools have worked/haven’t worked in capturing that information? Find out how generative AI is transforming social media workflows, best practices on leveraging AI for social media marketing, and how brands can benefit from a more unified approach when harnessing gen AI because of better data unification and therefore models.

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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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Association Brain Food: 11.10.23

Reid All About it

Unlike social media, a mobile app serves as a centralized communication channel for your members. Equip your organization with the knowledge and tools to navigate the evolving cybersecurity landscape. Our panel draws on their experience with certification organizations as psychometricians, vendors, and the chair of the I.C.E.’s

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Association Brain Food: 2.9.24

Reid All About it

Attendees expect associations to use AI, data analytics and other tools to enhance their event experience. 3: Value of Credential – How can we better market/promote the value of certification or other credentials, e.g. micro-credentials? Leave with tools you can use today to build a strategy that best fits your organization.