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Three Ways for Marketing Teams to Improve Content Strategy

Associations Now

Marketing departments need a content strategy that aligns with the association’s mission, engages members, and allows for repurposing across multiple channels. Association marketing teams looking to improve their content strategy should focus on three areas—alignment, engagement, and reuse. It can get remade or reused.”.

Team 101
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2 Top Errors in Web Content

YourMembership

Columbus Chamber may seem like enough of an identifier but there are twenty-two cities/towns named “Columbus” throughout the United States and who knows how many others have Columbus in their names (Columbus Township…Columbus Junction… Columbus Heights?). I really love your content.

Content 150
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SCD Group: 4 Ways Content Marketing Builds Associations

SCD Group

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

Content 40
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Association Brain Food Weekly: 8.9.19

Reid All About it

Because I can’t keep my inner librarian in check, here’s your #ASAE19 reading list: But first, for your listening pleasure… the Greater Columbus Convention Center put together an #ASAE19 inspired playlist on Spotify. Jay Daughtry shares his list of 19 moments to celebrate at #ASAE19 in Columbus. Location: Columbus OH.

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SCD Group: 3 Presentations Illustrate Importance of Content.

SCD Group

3 Presentations Illustrate Importance of Content Marketing for Associations & Nonprofits. This afternoon at the opening of the 2012 Content Marketing World Conference, I’ll be facilitating (on behalf of AMR Management Services) a 3½ hour workshop titled Content Marketing for Associations and Nonprofits.

Content 40
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Daily Buzz: How to Stay Relevant in Changing Times

Associations Now

The hits from the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, just keep coming. Content Marketing Institute examines what it would take to make the relationship better, even if it means a breakup. and #ASAE19 for this special evening. pic.twitter.com/72NXkyzIn9. Other Links of Note.

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Reads of the Week: September 7, 2012

Reid All About it

My favorite hashtag of the week was from the Content Marketing World conference held in Columbus, OH: #cmworld. My favorite tweet this week came via Dave Phillips – whom I’m featuring in my next Avectra post about association CEOs who excel at social media: RT @ ValaAfsha r : Don’t do social, be S.O.C.I.A.L.