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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

In the association world, member engagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. Contact us at any time to speak with one of our data-loving experts.

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Member engagement approaches for associations in 2021

Aptify

An association industry study by Community Brands shows that member engagement and loyalty are still strong. And, members continue to look to their associations for trusted industry information. Do you have the right technology in place to drive continued member engagement? But there’s good news.

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Members Hire Industry Advocacy and Promotion

Potomac Core

What they are looking for are opportunities to address their company’s challenges and help position their Industry for growth. As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. This is helping the Industry position itself with its global customer base.

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Your Approach to Working Committees Reveals Your Organizational Culture

Eric Lanke

As we were discussing her work with committees in her old position and her anticipated work with our committees in her new position, a difference in style and culture became readily apparent. Our working committees don't determine strategy," I told her. The committee would decide what to do. Her role was to do it.

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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

However, as time goes on, the same old engagement tactics won’t hold out. Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. Read on to learn more.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

Some examples of online communities include a LinkedIn or Facebook group where industry professionals connect. Additionally, members of private online communities will choose to join a virtual network because they identify with an association’s mission and want to engage with an organization’s content for professional or personal growth.

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New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership

Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. I’ve got nothing against new member packets. Having previously worked in the printing industry for 15 years I can honestly say we always loved them. That’s where member engagement lives.