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Learning from Millennials

Higher Logic

Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. For the Millennials, that has come in the form of complaints about them being entitled – showing up at work and immediately wanting a promotion. Quick, market to the Millennials! They don’t get it.

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Poll: Age-Appropriate Networking, Committee Involvement Key to Attracting Next Gen to Events

Association Adviser

While that may not surprise you, did you know that 23 percent of associations tell us they are inviting younger members to join their event planning committees? We don’t very often give Millennials the mic and ask them directly, ‘what’s important to you in life?’” We expect that percentage to rise strongly in the years ahead. “We

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Building Buy-In for an Online Community at Your Association

Higher Logic

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Because online community is such an effective communication tool, staff spend less time solving transactional member requests or committee issues, for significantly reduced overhead costs.

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Association Brain Food Weekly: 12.21.18

Reid All About it

Association Adviser shares the story of Guillermo Ortiz de Zarate , Chief Innovation and Information Officer for NCARB, who created Lineup, a software platform that helps organizations efficiently manage talent and form teams (and committees) with diverse strengths. The end of the year is a time of reflection—at home and at work.

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The Power of Content Marketing: Attracting and Retaining Members

Membersuite

YouTube and Social Media Platforms You never want to build a community on rented land, but if your audience is hanging out on YouTube, Reddit, Instagram, TikTok, LinkedIn, Twitter, Facebook, or another platform, it makes sense to have a presence there too. Ask what questions they have about working in your industry.

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SXSW is here! Association Weekly Wrap-Up for March 8th!

YourMembership

Recently I observed an annual conference committee meeting of a major association. Graying male baby boomer veterans made up the majority of the committee. Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions.

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Your Conference Needs a Hub To Entice Customers and Prospects

Velvet Chainsaw

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base. The millennial piped in “who reads blogs anymore?”. Outposts for Distribution.