Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. Staff meetings. More info/register.

Revenue 256

Revenue Strategy Price Newsletter 256

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? Is it OK to repurpose content?

Content 52

Content Revenue How To Social Media 52

Higher Logic

JUNE 9, 2020

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. 3 Email Deliverability Areas to Watch.

Communications 262

Communications How To New York Guidelines 262

Higher Logic

MARCH 12, 2019

If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. But too often, departmental silos and lack of communication tip the balance toward extremes. Use the same communication tools.

Communications 174

Communications eBook Tools Team 174

Achieve

MAY 21, 2019

Your events are a crucial part of your supporter engagement strategy, and they help your organization build community and move forward together. Planning, budgeting, and marketing all have to usher your target audience towards attending the event, or everything will have been for nothing. Segment your email lists.

Email Marketing 52

Email Marketing Strategy Marketing Discount 52

MemberClicks

FEBRUARY 9, 2023

That means clearly communicating your organization’s value proposition. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

JANUARY 26, 2024

Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 256

Survey Project Strategy Education 256

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. What are those effects? Staying relevant in a digital world.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

OCTOBER 12, 2017

Between donation tools, donor or member management software, online community platforms, and other technological tools, it’s easy to become overwhelmed with all the capabilities and forget to make the most of these amazing solutions. Online community and marketing tools open up communications with your supporters.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Employee retention. Non-dues revenue partners. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Association Briefings

MARCH 30, 2021

It’s funny looking back at the , Wall Street Journal article that started it all, coining the phrase email is dead : “Email has had a good run as king of communications. Here we are more than a decade later and email’s reign is more powerful than ever. But its reign is over.” Wait, what?! That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Higher Logic

MARCH 8, 2018

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Choose your goal, assess the action needed, and tailor the content accordingly.

Texas 214

Texas Florida Newsletter Email Marketing 214

Freestone

FEBRUARY 21, 2024

Continue reading for helpful marketing planning strategies. What is a marketing plan? Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal.

Marketing 83

Marketing LMS Social Media Course 83

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Tip #1: Allow for Email Opt-in + Topic Selection.

Tips 166

Tips Email Marketing Newsletter Communications 166

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Email marketing software. Communicate digitally to disseminate information. Make the most of integrations.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

CMA Solutions

MARCH 6, 2024

It’s crucial for healthcare organizations and medical practices to adjust accordingly and shift away from traditional marketing strategies and fully embrace digital marketing to locate, engage with and satisfy patients needs effectively. But where should you begin? Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Reid All About it

JANUARY 4, 2019

Creating visual content. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Christoph Trappe, Meetings Today ). .* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285

Video Washington Social Media DC 285

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. shares 15 ways to improve your newsletter content and delivery. Membership tiers. But do you? Virtual for in-person attendees. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Personalized member communication.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Your database needs to be the hub for your marketing automation software. via GIPHY.

Marketing 196

Marketing How To Email Marketing Tips 196

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

San Jose 369

San Jose Email Marketing Tools millennials 369

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. Maximizing Revenue through Smart Pricing Strategies. Meaningful Engagement: Communicating with Your Members in Troubled Times. I’m realizing each of this week’s posts has a serious message to share.

Certificate 370

Certificate System Dallas Price 370

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. What kind of content do your members want? Trying to reach members through their inboxes?

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. TopRank Marketing ). Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. .* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Hear tips for growing your email list.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Higher Logic

MAY 20, 2020

Use Webinars to Communicate. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Disciple Media

OCTOBER 24, 2023

For businesses seeking to foster deep connections and brand loyalty in today’s digital landscape, establishing a paid community has become a pivotal strategy for knowledge sharing and purposeful networking. What is a paid community? A paid community is more than just a forum or group with a subscription fee.

Strategy 36

Strategy Tips How To Price 36

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Marketing Tip No.

Marketing 133

Marketing Email Marketing Report Content 133

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Follow along from the top, or skip to the section that interests you most using the following table of contents: What is member engagement? Association member engagement strategies. Email marketing. Email marketing.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Higher Logic

MAY 29, 2020

Where community fits in: Be your industry’s thought leader. Communities are a great way to promote your association’s status in the industry. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. Hear about newsletter best practices to increase engagement and curate outside content. Host: ASAE Tue 7/11 at 12 p.m.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

MAY 29, 2020

It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. During a virtual conference, attendee attention is more focused on the educational content. Discover the 5 levels of subconscious communication to avoid self-sabotage and seize opportunities.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

MARCH 4, 2022

Learn strategies for developing assessments that are both valid (they measure the right knowledge, skills, competencies) and reliable (they are consistent in that measurement) to provide stakeholders with actionable, defensible results for informed decision-making. Top Trends in Content Marketing 2022. Wed 3/9 at 11 a.m.

Class 195

Class Certificate Content Committee 195

Reid All About it

SEPTEMBER 10, 2021

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. Cathy Song Novelli, SVP of Marketing and Communications, Hubilo.

Strategy 195

Strategy Content Education Tips 195

Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. Marketing Tip No.

Marketing 100

Marketing Email Marketing Report Content 100