GrowthZone

JANUARY 21, 2020

25% of respondents reporting increased engagement attributed the improvement to member communication. In this installment of our blog series, 6 Proven Ways Associations Improved Member Engagement , we explore the different communications tactics used by associations successfully engaging their members. Outsourced public relations.

Member Engagement 103

Member Engagement Communications Social Media Survey 103

MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

Content 52

Content Tips Guidelines Video 52

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Digital Content. Our chamber is small (500 members [and no dedicated communications department!]) Why Join a Chamber?

Communications 78

Communications Directory Social Media Massachusetts 78

MemberClicks

MAY 3, 2022

Now is a great time to be thinking about new member recruitment for your association. Your future members are likely more primed than ever for that feeling of community that comes from joining an association. But how exactly should you go about recruiting new members? Host a Bring-a-Friend Meeting or Event.

Recruiting 52

Recruiting Recruitment Discount Fort Worth 52

AvidXchange: Association Management

OCTOBER 13, 2023

In a modernized workplace, community association managers will be able to focus on core competencies and leave administrative tasks to technology. This will improve job satisfaction and positively impact recruiting and retention. “As

Association Management 264

Association Management Industry Cost Recruiting 264

Reid All About it

NOVEMBER 17, 2023

Your contributions will help identify common pitfalls, communication gaps, and processes that challenge the association community. Content strategy. Tim Stoddart at Copyblogger shares five strategies for creating cornerstone (or pillar) content that readers and Google will love. AMS/CRM selection survey. Membership.

Price 261

Price Survey Team Recruiting 261

Higher Logic

AUGUST 9, 2018

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. This allowed them to use content they knew was well-received, but with different subject lines.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Nimble AMS

MAY 25, 2022

Consider adopting modern association management software (AMS) to drive member recruitment. An AMS is an invaluable tool to optimize your operations and boost member recruitment and retention. . Engage potential members through branded content and personalized communications. A modern platform. A modern platform.

Innovation 130

Innovation Technology How To Recruiting 130

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

JUNE 26, 2020

They can no longer rely on sending batch-and-blast, one-off emails to their whole member base as an effective membership recruitment and retention strategy. With over 40 diverse member segments, Professionals Australia found it impossible to recruit, onboard, and engage with each segment in a personalized way. Does this sound familiar?

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Membership Marketing

JULY 7, 2020

Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program.

Recruiting 64

Recruiting Recruitment Cost Process 64

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Chapter communications. I’ve had a few writing projects finish recently and have room for more client work in my schedule.

Tools 272

Tools Strategy Revenue Technology 272

Higher Logic

AUGUST 1, 2019

It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Top 3 Ways Associations Recruit New Members.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

OCTOBER 27, 2023

Fri 10/27 at 9:30 a.m.* – World Café: International Meetings & Events Explore three aspects of international meetings: developing (regionally) relevant content, possible business models, and navigating the tension between local/global/US-centric cultural expectations. I’m happy to feature it as long as it’s not too product-centric.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Personalizing your communications during recruitment and retention.

Member Engagement 240

Member Engagement Recruiting Recruitment Communications 240

Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy.

Recruiting 146

Recruiting Recruitment Social Media eBook 146

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Because there’s always time to learn, right? 8: Innovate.

Innovation 370

Innovation Communications Education Strategy 370

Association Adviser

JUNE 15, 2018

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? High quality has its place if your association needs to present its best image for recruiting or promotional purposes.

Communications 84

Communications Video Survey millennials 84

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. If your retention rate is below that number, here are a few quick things you can do to improve it: Communicate effectively. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

NXUnite

OCTOBER 4, 2023

To ensure your ambassador program gets up and running quickly and yields a high return on investment, we’ll explore these top tips: Identify the right recruits. Promote recognition and a sense of community. Identify the right recruits. Will they share social media content? Brand your ambassador program.

Tips 130

Tips Social Media Guidelines Recruiting 130

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? Fifty-six percent of respondents to our study reported customizing new member communication.

Communications 62

Communications Certificate Recruiting Recruitment 62

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Be your industry’s thought leader. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Nimble AMS

MARCH 25, 2022

Be sure to define your organization’s goals for the online community so that your entire organization knows what you’re trying to accomplish. For example, at the highest level, your goals might be to: Grow your existing online community . Recruit more members . Content strategy ?. Content calendar ?.

Strategy 134

Strategy Guidelines Recruiting Recruitment 134

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

Content How To Newsletter Leadership 52

Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. ACE, IACE, Director, Regulatory Affairs at American Association of Airport Executives Kelly Whelan (moderator), Content Marketing Manager at Higher Logic Tue 10/24 at 4 p.m. You’re leaving money on the table! Member app.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. They share a bunch of good ideas for onboarding, flexible work schedules, employee perks, recognition, and communication. Content marketing. Next gen membership #2. Fri 10/6 at 12:30 p.m. 1 CAE credit. 1 CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Communicate. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. AI-generated SEO content is “polluting our culture for your own minor profit. Another is persuading members to make time for association engagement.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Bulletin describes how a member app helps you nurture member engagement by providing a centralized communication channel for your members. But the question is: what kind? Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition.

DC 261

DC Washington Member Engagement Innovation 261

Reid All About it

FEBRUARY 16, 2024

EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association. Lately, I’ve noticed more discussion during events and on blogs about community. When will you see them again? 1 CAE credit. More info/register. Wed 2/21 from 9 a.m. More info/register.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

NOVEMBER 20, 2020

You devalue your community, content and conversations by not charging attendees an appropriate registration fee. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment.

Certificate 370

Certificate System Dallas Price 370

Blue Sky eLearn

OCTOBER 19, 2020

How you communicate with members and the opportunities you offer directly impact their experience with your organization and the chance that they’ll renew. If you can only focus on either recruitment or retention, it’s more cost-effective and beneficial to focus on the latter. Online engagement ideas.

Association Management 250

Association Management Committee Learning Management System Software 250

Association Adviser

MAY 29, 2018

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Whatever the approach, the common principle in practice is: The more value your communication programs can provide to BOTH members and advertisers, the better positioned your association is to earn higher non-dues revenue.

Revenue 62

Revenue Communications Newsletter Directory 62

Nimble AMS

MAY 16, 2023

Attract young professionals with unique content offerings and support your continuing education program with modern technology like learning management software (LMS). TECH TIP: When you integrate YM Careers with Nimble AMS, you can foster your Gen Z members’ careers and boost recruitment and retention. Ask for Gen Z feedback.

Recruiting 118

Recruiting Recruitment LMS Tips 118

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey. Content strategy.

Revenue 370

Revenue Strategy Content Education 370