Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369

San Jose Email Marketing Tools millennials 369

WBT Systems

JULY 24, 2018

Online education’s role in membership marketing. 58 percent of MGI participants said one of the top three reasons members join is to network with others in their field—the highest rated reason of them all. Let’s not forget that online courses provide an opportunity for members to develop relationships with fellow students.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Host: Smart Meetings. Host: Grype.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

MAY 12, 2023

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. No plan, no progress. 1 CAE credit. More info/register. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 7, 2023

Self-paced online courses. Creating effective, engaging live instruction is challenging enough. Designing asynchronous (self-paced, on-demand) online courses is even tougher, but WBT Systems gives you a head start. That’s why marketing often falls prey to the classic spray and pray model. . More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Increase Engagement and Drive Revenue with Marketing Automation. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

MemberClicks

SEPTEMBER 20, 2023

Utilizing effective medical association software and technology benefits your organization by enabling: Automation By simplifying and streamlining your processes, your software gives you and your staff the time and energy back to invest in your association’s mission and improve your member engagement and member experience.

Association Software 52

Association Software Software Organization Certificate 52

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Of course, but canned do just fine in a pinch. Genevieve Borello, CAE, Senior Manager, Member Engagement, ACTFL.

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Rhode Island Technology Strategy Member Engagement 195

Reid All About it

FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Break Down Barriers to Early Engagement. The premise is two-fold: Grab your favorite grape (in wine form, of course!)

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

JULY 8, 2016

Gather with fellow association execs for a lunchtime discussion on how organizations are tackling member engagement and achieving great results using email marketing and marketing automation. Presenters: Carrie Hane, Content & Digital Communications Strategy Consultant, Tanzen. More info/register.

DC 150

DC Certificate Washington Content 150

Reid All About it

MAY 14, 2021

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Amanda Kaiser, member engagement specialist, Kaiser Insights.

St. Louis 341

St. Louis Technology Strategy Conference 341

Association Success

NOVEMBER 15, 2018

Intentional onboarding makes members feel part of a community and impacts retention numbers , as this study shows. Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Should these communications come from the association, the CEO or a chapter leader?

How To 68

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MemberClicks

MARCH 28, 2023

Others have additional features like jobs boards, online events and member directories. Many online community platforms can be customized to meet the specific needs of your organization and offer tools to help foster engagement, communication and networking. What types of organizations use online community software?

Membership Management 52

Membership Management Software Directory Course 52

Achieve

MARCH 16, 2022

From small nonprofits to large associations, organizations of all sizes and sectors can leverage these survey essentials to increase donor, constituent, or member engagement for your virtual events. Personalize surveys & survey emails. Send surveys through a multitude of channels, such as email and SMS.

Survey 59

Survey Tips Tools Communications 59

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

OCTOBER 21, 2022

CEOs and hiring managers use the cover letter as a barometer to gauge a candidate’s ability to effectively communicate. This is an ideal time to showcase your written communication skills to get the job. Why Authentication Matters: An Email Marketer’s Crash Course in DMARC, SPF, and DKIM. Member Engagement is Hard!

Revenue 44

Revenue Email Marketing Education Review 44

Reid All About it

OCTOBER 28, 2022

The weekly list of free educational events and resources for the association community…. Hybrid online courses. WBT Systems shares examples of hybrid online courses from the Transportation Intermediaries Association (TIA) and two other associations. Analyze value to volunteers and market those benefits to increase engagement.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Reid All About it

DECEMBER 9, 2022

On the side, cabbage, of course, sautéed with bacon (and ham, oink), red onion, red bell pepper, carrot, smoked paprika and chicken broth. Speakers: Margaret Hedderman, Communications & Editorial Director, Startup Colorado. Vanessa McCrann, Community Engagement Manager, Startup Colorado. More info/register.

Colorado 39

Colorado Recruiting Recruitment Survey 39

Blue Sky eLearn

FEBRUARY 4, 2020

We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Communicate digitally to disseminate information. Integrating this tool with your AMS allows for easy recording of course completion in your most comprehensive database.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MAY 27, 2022

In the meantime, he’d like us to consider donating to I Am ALS , a patient-led community that provides critical support and resources to those living with ALS. Course evaluations. Once a pipe dream for small and mid-size associations, marketing automation is now within any organization’s reach. Quick hits. Amanda Kaiser ).

Technology 41

Technology Case Study Education System 41

Reid All About it

JULY 14, 2023

. – Marketing Artificial Intelligence in Action Learn about low-lift, low-cost AI tools you can begin experimenting with right away at your organization, which are specific to the marketing, membership, and communications functions. Should you continue as planned or course correct? More info/register. 1 CAE credit.

Education 39

Education Price Tools Technology 39

Higher Logic

JUNE 26, 2020

They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. To be effective today, the association knew they needed a member communication strategy that delivered a personal and valuable experience to members. Campaign #2: Engaging Current Members.

Recruiting 156

Recruiting Recruitment Email Marketing Communications 156

Reid All About it

FEBRUARY 25, 2022

Learn about the value of business analysis practices, communication techniques for interpreting and reporting results, and the business analysis professional role in influencing culture. Avoid missteps as you move the focus from streamlining operations to member engagement. REvolve From Events to Communities.

Revenue 40

Revenue Analysis Strategy Technology 40

Reid All About it

JUNE 10, 2022

Nimble AMS describes how an AMS helps membership directors better understand members, anticipate their needs, and deliver an optimal online experience and personalized communications and content. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. AMS expectations.

Arlington 39

Arlington Revenue Content Team 39

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Member communications. Help yourself and others benchmark member communication efforts and strategies by participating in Association Adviser’s 10th annual Association Communications Benchmarking Survey.

Revenue 370

Revenue Strategy Content Education 370

Higher Logic

JUNE 4, 2019

Offer resource links to other courses and content within the webinar platform and on the webinar registration page. Send a survey afterward and include a question asking if they’d like to receive more information on additional courses and content related to the webinar topic – then follow up promptly and send that information their way.

Learning Management System 214

Learning Management System Content Course Discount 214

MemberClicks

MAY 17, 2022

Association management software is any technology solution used to manage an association, whether it’s a membership database, an online member engagement community, event management software, eCommerce software, marketing software, and more. Provides a full view of member engagement efforts.

System 52

System Association Management Directory Software 52

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses.

System 40

System Software Tools Association Management 40

Reid All About it

SEPTEMBER 30, 2022

Many associations use conversational engagement to draw people into relevant conversations, identify their goals or needs, and respond appropriately—at scale, not individually. PropFuel describes why and how this innovative approach to communicating and engaging with members and customers is so successful. 1 CAE credit.

Blended Learning 41

Blended Learning Software Education Marketing 41

Higher Logic

MARCH 8, 2018

Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Research shows if you segment an email campaign by interest group, then you can see up to 10 percent higher open rates.

Texas 214

Texas Florida Newsletter Email Marketing 214

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Ask for member feedback.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Ask for member feedback.

Newsletter 52

Newsletter Tips eBook Content 52

Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Retain more members by gaining a deeper understanding of your program’s engagement trends and demographics.

Software 40

Software Association Management Association Software Tools 40

Reid All About it

NOVEMBER 2, 2018

Join your Association Chat friends for happy hour while playing with the AR and VR technology being used to change the way people communicate and experience associations and events. Chat with the VR/AR Association DC chapter members and ask them your tech questions while you try out VR gear and connect over happy hour drinks and snacks.

Chicago 38

Chicago DC Tools Content 38

Aptify

MARCH 30, 2023

Of course, there will be an upfront investment of time, money, and resources in moving to a new system. Here are some helpful talking points: Communication – How are you communicating internally and externally (email marketing, etc.) “We don’t have the budget for this.”

Software 72

Software How To Membership Management System 72