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[Infographic] The Power of Audience Segmentation

Higher Logic

Start with the end in mind: who are the different types of people you’re communicating with, and what specific actions do you want them to take? Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course.

Texas 214
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2020 Election Lesson for Associations: Predictions are Only as Good as Your Data

Association Success

Lack of Communicating About Uncertainty. Sure, there are exit forms from CEU courses and annual questionnaires about areas like quality of education, cost of membership, value to the individual member, etc. Small Sample Sizes. Incomplete Data. Failure to Segment. Underestimating the Impact of the Prediction on Data.

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Association Brain Food Weekly: 2.5.21

Reid All About it

Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd.

San Diego 370
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What to Do When Disaster Strikes Your Members

Associations Now

After nearly three weeks of natural disasters, many associations are responding by offering support and resources to members in some of the hardest-hit storm zones—prioritizing what and how they communicate to keep the focus on recovery. Her organization, based in Hollywood, Florida, weathered the effects of Hurricane Irma last weekend.

Texas 91
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Best Learning Management Software in 2023: 15 Top Picks

MemberClicks

Any type of organization can use an LMS to build course content and design structured learning paths for participants to follow. million LMS users around the world, benefiting from a variety of online courses. With an association LMS, you can easily keep an eye on members’ progress as they work through your educational courses.

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8 Best Learning Management Software Options

MemberClicks

All your member data, reporting, communications and payment info lives in one single place. The Florida Society of Association Executives launched their Classroom LMS program in December of 2021. The Florida Society of Association Executives launched their Classroom LMS program in December of 2021. Persona Learning.

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A look back at 2015

Aaron Wolowiec

Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Next month, we’ll be discussing how to implement our marketing and communications plan. So stay tuned. Speaking engagements.

Michigan 100