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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Association Brain Food: 5.12.23

Reid All About it

Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process. . We’re bringing this vision to life with our first ever Idea-thon.

Chicago 200
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Smart Sourcing a New Generation of Association Talent

Association Success

Freelancers aren’t generally thought of as part of the team. I view hiring freelancers as smart sourcing— augmenting teams with talent as needed and building your bench in ways that are both intelligent and efficient. Smart sourcing can turn great teams into exceptional performers. That mindset must be updated.

Dallas 92
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Daily Buzz: What Freelancers Mean for Your Association

Associations Now

Contractors might be temporary, but treating them like part of the larger team can boost talent and productivity. But even as freelance workers become more commonplace, more often than not, they aren’t considered part of the larger team. Also: Improve your facilitation skills. Instead, organizations should learn to embrace freelancers.

Dallas 97
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Association Brain Food Weekly: 7.31.20

Reid All About it

Find out how our industry has evolved and, in some instances, still needs to improve; how generational perspectives can have an impact on workplace culture and teams; and how planners, venues and DMOS can take action to accelerate positive change. Communications in the COVID Era. More info/register. Host: PCMA. Thu 8/6 at 2 p.m.

Montana 362
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Association Brain Food Weekly: 6.14.19

Reid All About it

Host: Dallas-Fort Worth Association Executives (DFWAE). Presenter: Steve Longenecker, Community IT Innovators. High-Performing Teams: Deconstructed. Find out how high-performing teams work, how they’re different, and how they seem to achieve the impossible. Presenters: Julie Hart, President, CFO by Design. 1 CAE credit.

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Does Your Meeting Need a Chief Experience Officer?

Associations Now

As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. Earlier this month, the Dallas Convention & Visitors Bureau announced that it would now be called VisitDallas. While Dallas is the first DMO to hire a CXO, I’m sure it won’t be the last. Listener-in-chief.

Dallas 40