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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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Association Brain Food: 5.12.23

Reid All About it

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200
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Association Brain Food Weekly: 7.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s The results will help our community better understand how associations are adapting to change and preparing for the future. Tue 8/4 at 12 p.m.

Montana 362
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Daily Buzz: What Freelancers Mean for Your Association

Associations Now

Contractors might be temporary, but treating them like part of the larger team can boost talent and productivity. But even as freelance workers become more commonplace, more often than not, they aren’t considered part of the larger team. Also: Improve your facilitation skills. Instead, organizations should learn to embrace freelancers.

Dallas 96
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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Marketing Manager, Aptify.

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Membership 101: Effective Renewal Cycles

Spark Consulting

And frankly, if you’re not a vital partner in your members’ success, it’s going to be very difficult to convince them otherwise in a series of communications, no matter how persistent and persuasive your messaging or attractive your graphics. Membership lifecycle graphic credit: Marketing General Inc. Why or why not?

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Does Your Meeting Need a Chief Experience Officer?

Associations Now

As meetings become less traditional and more experiential, so too should the roles on meeting and CVB teams. Earlier this month, the Dallas Convention & Visitors Bureau announced that it would now be called VisitDallas. While Dallas is the first DMO to hire a CXO, I’m sure it won’t be the last. Listener-in-chief.

Dallas 40