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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Step 4: Communicate – Once new content is developed for specific membership segments, your association needs to tell those members about it! Associations need to explore opportunities and options, segment their members, package content especially for those members, and then communicate the opportunity.

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Tailor Alumni Communications with Enhanced Data: 5 Tips

ISAE

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that. Data can provide insight into their latest interests, wealth indicators, and communication preferences.

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Serve Your Members and Grow Non-Dues Revenue With These Online Career Center Tips

Protech

By Brian Smith, Communications Specialist . To help get your online career center off and running, here are a few pieces of advice association managers can immediately implement to engage with and serve members, all while growing non-dues revenue. . Have Relevant, Frequent & Personalized Communications .

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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Association Brain Food Weekly: 11.26.21

Reid All About it

You can also download a related report from EventMB and IMEX—I did but haven’t read it yet. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life.

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Associations Increasingly Adopting Communications Popular in Mainstream Life, But Do Members Care?

Association Adviser

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

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Top tips for effective association fundraising

Nimble AMS

Fundraising can be a powerful way to drive non-dues revenue for your association. . Non-dues revenue plays a big role in ensuring your association’s ability to grow and thrive. It supplements membership dues revenue and allows you to continue providing great member value. . Association fundraising brings in added revenue.

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