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Why your association should embrace multi-generational marketing strategies

MultiBriefs

It shapes your brand's identity, communicates your values and services, and fosters engagement with your members. It recognizes that these various age groups — baby boomers, Generation Xers, millennials and Gen Z — have unique experiences, values and communication styles.

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Engaging Your Young Professional Members: 9 Tips

MemberClicks

And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. For example: do you clearly communicate membership benefits for younger members at crucial points? When it comes to communication, meet them where they are.

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Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

I love telling stories because they communicate who I am, what I do, and how I relate to others. Does your member communication convey who your association is, what you do and how it relates to members? Let members get to know other members through your communications. Notices or articles don’t have to be long. About The Author.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Where community fits in: Deepen member relationships year-round , not just at meetings or events. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Looking to personalize and target your email communications strategy to different member segments?

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Why Your Donation Payment Process Reflects Your Brand

Achieve

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

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Bonus content: Event Garde e-News – May edition

Aaron Wolowiec

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials. Kristen Parker, digital content manager, Event Garde.

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