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Association Brain Food: 6.7.24

Reid All About it

Hosts: crisis communications expert Adele Gambardella and Chip Massey *All events are online at Eastern Daylight Time unless otherwise noted. Host: ASAE Speaker: Catherine Hackney with Confident Communities Consulting Tue 6/11 from 12 to 2 p.m. – More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.

Chicago 259
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

In my household, for example, we’re more likely to buy add-ons like Audible and Amazon music because we know the same level of convenience we get with our Prime membership will exist. The software business model is another example with (historically) limited competition – until now. How does this help our teams? For Marketers.

Software 159
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World Health Organization Publishes Coronavirus Event-Planning Guide

Associations Now

Many factors go into making that decision, but for organizations that decide to hold their event as planned, the World Health Organization (WHO) released a helpful resource on February 14. “ To that end, NAB is dedicated to providing rapid responses and assistance in support of the global NAB Show community’s participation plans.”.

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3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

Examples include: Productivity and workflow optimization. Team building and management. Communication. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. Across many industries, certain topics are always rich with possibility.

Content 78
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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

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Association Web Design and Considerations for News Coverage

Vanguard Tech

So we sat down with David Harrison from Harrison Communications to chat about using your association website to generate news coverage. For example, reporters need industry experts to interview for a story. Route the contact through your PR or communications teams so they can coordinate and follow-up.