Association Adviser

JANUARY 24, 2019

This holds particularly true for your association’s print and digital communications. It’s essential for your association to have a clearly defined editorial content strategy if you want to reach your communications goals. Two out of three associations said their members are “too busy” to engage with their communications.

Communications 61

Communications Content Newsletter Directory 61

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. The term was coined in 1994 by Joel Kurtzman , who was the founding editor-in-chief of Strategy+Business magazine and editor of the Harvard Business Review. A social media following doesn’t guarantee that exclusive pedigree.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

WBT Systems

AUGUST 30, 2016

Like many individuals and organizations in modern society, associations maintain social media profiles for sharing content of interest to their members. Many people assume that social learning emerged with the development of social media, but this is not the case. The 3 C's of Social Learning for Associations.

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LMS Social Media Course Education 236

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 62

Communications Content Survey Social Media 62

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? In short, they want it their way.

Communications 60

Communications Content Survey Social Media 60

Reid All About it

FEBRUARY 9, 2024

You can add magazines and websites too, which is how I found the Cook’s recipe. Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. I searched for a recipe on Eat Your Books , a cookbook index site. Next time, for a change, I’m adding pesto to the mix.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Associations Now

NOVEMBER 5, 2014

By exploring some tips from a speaking pro in today’s Social Media Roundup. Simon Sinek, leadership expert and author, admits that he leans closer to being an introvert. That communicates a little bit of insecurity and fear,” he told Shandrow. How to Avoid Public-Speaking Disasters. ht @ BizBash ).

Social Media 40

Social Media Tips Video Project 40

Reid All About it

MAY 21, 2021

Deep dive into MPI’s most recent Meetings Outlook research, published quarterly in The Meeting Professional magazine, and then discuss the trends that are most affecting you and your peers. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 1 CMP credit.

San Jose 369

San Jose Email Marketing Tools millennials 369

Association Success

APRIL 29, 2020

I might get a magazine in the mail at home that has nothing to do with education or association work, but I like the design or how they approached the issue and I think, ‘Could I use that for us?’. LinkedIn: The social media site for business professionals often has leadership content pop up to the top of feeds.

Newsletter 110

Newsletter California Arkansas Alabama 110

Association Adviser

NOVEMBER 14, 2016

That’s the main message Association Adviser received from Carol Miller, vice president of marketing & communications at MHI , the nation’s largest material handling and logistics association. Association Adviser : Tell us about the marketing and communication goals of the MHI.

Social Media 60

Social Media Video Communications Marketing 60

Association Adviser

NOVEMBER 19, 2013

Social media is a great tool for connecting with non-members, i.e. prospective members, in your industry. Technology and social media is not going away. That must present some tough communication challenges. Our industry is very tech savvy, but we’re not very tech savvy about communication. That’s right.

Social Media 60

Social Media Louisiana Video Technology 60

Association Adviser

JANUARY 18, 2019

You’re likely promoting your content on your website and on social media to generate interest and increase your reach. Imagine: Your latest webinar is promoted through social media, summarized in your magazine, stored in your learning center and promoted in your career center. Reprinted with permission.

Newsletter 61

Newsletter Directory Learning Management System Social Media 61

Thanks For Playing

MARCH 21, 2012

Seeking community in associations since 2008. Leadership lessons from James T. Recapture your lost community members. Building an integrated communications strategy. Alltop Social Media. How to Manage Social Employees, Social Media at Events, and Car Talk. SmartBrief on Social Media.

Social Media 150

Social Media United States Leadership Maine 150

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

Video 60

Video Communications Social Media Newsletter 60

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. How can you effectively target communications without good data? It’s harder, but possible.

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Associations Now

APRIL 9, 2013

Here are three questions to ask yourself while building your thought leadership strategy ( based after Forrester’s IDEA graph ): How do your members think? What’s the overarching purpose of thought leadership? ” What ideas are you communicating and how? . ” What ideas are you communicating and how?

Leadership 40

Leadership Newsletter Social Media Industry 40

Association Adviser

APRIL 27, 2018

This month’s Corner Office features Erin Sevitz, director of communications for the International Facility Management Association (IFMA). Erin guides IFMA’s voice and messaging, leads the association’s social media presence and oversees IFMA’s web properties, magazine and online Knowledge Library. Erin Sevitz, IFMA.

Houston 74

Houston Florida Nashville Library 74

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. The concept is simple – ask supporters to take a photo of themselves with your campaign message and share it on social media channels. This is an example of “SMARTer Social Media.”

Social Media 28

Social Media Idaho Oregon Case Study 28

Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. Source: 2017 Association Communications Benchmarking Survey. Which articles are most read?

Revenue 69

Revenue Survey Communications Newsletter 69

Reid All About it

SEPTEMBER 15, 2023

Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Cynthia Lockrey, Lockrey Communications Mon 9/18 at 4 p.m. – The Science of Executive Leadership: Training That Drives Organizational Results Neuroscience reveals that power changes the brain in surprising ways. Letting Go! 1 CAE credit. 1 CMP credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 30, 2021

Why niche communities are the future of social media marketing—associations should have an advantage here. Writing as a Thought Leadership Strategy. Writing is one of the most powerful strategies for establishing thought leadership, increasing visibility and credibility, and growing your business. Wed 8/4 at 1 p.m.

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Newsletter Certificate Technology Strategy 195

Association Adviser

JULY 13, 2016

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. The goal is to select an outsourcing partner that can help your association reach its communications goals today and into the future. . Social media.

Content 60

Content eBook Communications Social Media 60

Association Adviser

NOVEMBER 14, 2013

How to Communicate After a Train Wreck. SmartBlog on Leadership. Does your association have a magazine, newsletter, directory or website in need of revival? Contact us today for an assessment of your current communications plans and non-dues revenue strategies. Association CEO Nails Critical Member Engagement Question.

Directory 60

Directory California Social Media Newsletter 60

Association Adviser

MARCH 19, 2013

[link] Blogs Outrank Social Networks for Consumer Influence. Social Media Examiner. Small communities on blogs and Facebook wield the most influence. Association magazines are growing in content and circulation while remaining an important member benefit. 12 Most Out of This World Leadership Lessons from Star Wars.

Georgia 60

Georgia Directory New York Newsletter 60

Association Adviser

FEBRUARY 15, 2017

According to the 2016 Naylor Communications Benchmarking Survey , live conferences and events are still the No. 1 communications channel for associations, with 90 percent of respondents saying they consider them extremely valuable for their members. Plan thought leadership pieces that keep the conversation going.

Content 64

Content Social Media Video Guidelines 64

Association Adviser

OCTOBER 13, 2016

If you think you’ve been seeing more advertiser-supplied “thought leadership” content in association media channels, you’re not alone. Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications.

Content 60

Content Case Study Guidelines Revenue 60

Association Adviser

AUGUST 7, 2017

Reading “fake news” is even more interesting, particularly on social media where passionate individuals often hide behind a left- or right-wing moniker and feel emboldened enough to spat about a blog or not-so-reputable news site. An intense social media volley ensues until the real news is buried among insults and exaggerations.

America 63

America Social Media Press Release Education 63

Association Success

DECEMBER 12, 2017

So it’s incredibly important that the Analytics department maintains communication with our members regarding what they need from our research publications and white papers. Publications and Media Department. The publication has a circulation of over 25,000, so it becomes a vehicle for communication about and between members.

Recruiting 64

Recruiting Recruitment Newsletter Content 64

Association Adviser

AUGUST 23, 2017

Association Adviser recently sat down with Naylor Association Solutions President & CEO Alex DeBarr to talk about what the future looks like for associations, how leadership and innovation go hand in hand, and why the right tools of engagement are key to engaging members and driving non-dues revenue.

millennials 61

millennials Revenue Tools Content 61

Association Adviser

MAY 23, 2017

When was the last time you evaluated your communications program? If the answer is more than two years ago, it’s time to survey association leadership, members, advertisers and sponsors to find out if you’re truly giving them what they want and need. Then create a communications strategy based on specific feedback and data.

Revenue 63

Revenue Content Survey Newsletter 63

Association Adviser

SEPTEMBER 24, 2013

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. Or, by allowing non-members to sign up to receive your eNewsletter or digital magazine.

Technology 60

Technology Social Media Maryland Press Release 60

Association Adviser

NOVEMBER 21, 2016

This association approached our company requesting that Naylor cease publishing their print magazine because they wanted to be sensitive to their members and didn’t want to ask their members for money during such a difficult time. Use online media to communicate more. Update your website more frequently with new content.

Case Study 60

Case Study Directory Cost Revenue 60

Association Adviser

MAY 14, 2013

AA: So it’s safe to assume your membership magazine, HUB, is all digital? AA: How about social media? TM: Obviously that’s an important communication channel for us given our demographics and the industries we serve. TM: I’m not saying that. Our ultimate goal is to make Georgia a Top 5 state for technology by 2015.

Georgia 60

Georgia Social Media Revenue Technology 60

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Legacy communication channels still have a seat at the table. 2015. ** 11%.

Revenue 60

Revenue St. Louis Price Cost 60

Reid All About it

APRIL 14, 2017

Everyone who’s anyone has been photographed by Chuck or one of his entourage, most of them also following along on his adventures on social media as he travels around the globe in the Chuckwagon, shooting pictures, and being unapologetically himself. Presenters: David Schnabel, CAE, communications & events manager, NAES.

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Content Chicago Marketing DC 150