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Association Brain Food: 12.15.23

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TopClass LMS describes how assumptions about careers don’t always hold up now. Lives of Gen Z and millennials. Juliana Kaplan at Business Insider describes how Gen Z and millennial parents are struggling right now. Online communities. He saw the idea in action at the Social Media Market World conference.

Iowa 256
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Association Brain Food: 9.22.23

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The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. LMS Demo Days Watch presentations from a limited number of industry partners that offer LMS platforms.

LMS 266
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Association Brain Food: 10.27.23

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TopClass LMS highlights distinctive site features from several excellent examples. Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. The competition for talent is as tough as ever.

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Association Brain Food: 8.25.23

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TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Gen Z and millennials. Another report to add to your reading list is Deloitte’s 2023 Gen Z and Millennial survey. Marketing to younger generations. Membership trends.

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Association Brain Food: 3.1.24

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The weekly list of free educational events and resources for the association community… Education programs. TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals.

Education 256
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Association Brain Food: 3.8.24

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They also give their take on sunsetting, membership models, subscription tactics, community and releasing the need for perfection. Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

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Association Brain Food: 2.23.24

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I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261