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How to Improve Your Organization’s Member Experience: 14 Tips for Events, Engagement & Beyond

EventMobi: Association Events

Excitement, pride, gratitude—all of these emotions can stem from a positive member experience! So how do you improve your member experience? Member experience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does Member Experience Matter?

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. You’re on the same team. Cheer for each other.

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2024 Association Outlook: Embrace the Change

Association Freak

Key Indicators and Drivers of Association Growth Associations experiencing growth share common traits: a compelling value proposition, an influx of new members, and the development of new benefits. This approach leverages the latest data to create over 1,000 versions of communications tailored to specific audience segments.

Revenue 72
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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

KEY INDICATORS AND DRIVERS OF ASSOCIATION GROWTH Associations experiencing growth share common traits: a compelling value proposition, an influx of new members, and the development of new benefits. This approach leverages the latest data to create over 1,000 versions of communications tailored to specific audience segments.

FAQ 72
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Association Brain Food: 10.27.23

Reid All About it

Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Host: Fridays@4 Speakers: Alexandra Bradley, director of marketing and communications, American Board of Foot and Ankle Surgery Tue 11/7 at 12 p.m.

LMS 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Objection 1: Price. Example: “X platform is cheap/free.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention. Vivian highlighted that an undefined experience is just, well, a default experience.