Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. How to create an editorial calendar that will streamline your content strategy. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Niche conferences or one-day events. Professional development.

Revenue 135

Revenue Certificate eBook Education 135

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports.

Report 175

Report How To Committee System 175

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Ready to launch your membership campaign, but wondering where to start? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

MemberClicks

APRIL 11, 2023

For example, when someone searches for member John Doe, your directory listing will likely appear in the results.This additional traffic is ideal for building domain authority as part of your search engine optimization (SEO) strategy. Send reminders in your email newsletter or other organization publications.

Directory 52

Directory Examples Social Media Newsletter 52

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Briefings

OCTOBER 22, 2020

Here are a few data-driven email strategies to help further market your association to your members and professional community. Segment Your Subscribers In today’s email world, personalization is a must. What if you had a different masthead for your newsletter based on the industry segment your member designated?

How To 52

How To Newsletter Content Communications 52

Forj

MARCH 8, 2017

Well lit space (office, conference room). Step 1: Follow marketing best practices. Step 5: Promotion Strategy. Use your social channels, newsletter, and email marketing. When in reality, you and I can produce and share videos with a few simple tools that we likely already have access to.

Video 70

Video Process Certificate Course 70

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. August 3-6, 2013.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Associations Now

SEPTEMBER 26, 2017

Well, you can, but that’s not your best strategy.). When Destination Marketing Association International (DMAI) announced it was rebranding itself as Destinations International, the group invested in a paid social media campaign to significantly boost its Twitter followers and Facebook likes. Tout segmented programming via email.

How To 55

How To Social Media Newsletter Video 55

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing.

Membership Management 52

Membership Management Software Directory Revenue 52

Reid All About it

OCTOBER 11, 2019

The weekly list of free educational events and resources for the association community… Dave Lutz of Velvet Chainsaw Consulting says conferences are missing the boat by offering mostly novice or intermediate content. Many parents don’t attend your conference because they can’t or can’t afford to leave their children behind at home.

DC 50

DC Washington Content Education 50

Aptify

DECEMBER 6, 2017

The first goal of a marketing plan is to attract the attention of your different target audiences: prospective and existing members, attendees, learners, and customers. A content marketing strategy guides your decisions about the type of content you’ll provide to your different audiences.

Marketing 56

Marketing Software Content Process 56

Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. Yes, YOUR ability.

Newsletter 40

Newsletter Email Marketing Social Media Strategy 40

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

CMA Solutions

JANUARY 31, 2024

Implementing effective SEO strategies, such as using industry-relevant keywords, optimizing site speed and creating high-quality content, are all proven tactics for increasing organic traffic, making it easier for potential clients to find and engage with the company’s website.

Industry 64

Industry Marketing Social Media New Jersey 64

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Find out how to create business goals and a sponsorship strategy that support meeting those goals. Solving the Marketing Puzzle. 1 CMP credit.

DC 30

DC Washington Revenue Chicago 30

MemberClicks

MAY 13, 2022

Email Marketing. Effective marketing for your association doesn’t just involve your website — email is a crucial engagement tool to keep in touch with your members and promote your upcoming events, learning opportunities, and more. You can make changes to your strategy based on these results. Event Management.

Software 52

Software Association Management Price System 52

Association Briefings

AUGUST 23, 2021

During periods of stable and flourishing economic growth, association revenue has typically focused on membership dues and annual conference registration revenue. Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Think about it.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

Reid All About it

SEPTEMBER 30, 2022

She has a strategy for tackling this problem, but unfortunately the cohort she’s hosting with the Associations Societies Alliance started yesterday. Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts.

Blended Learning 41

Blended Learning Software Education Marketing 41

Higher Logic

MARCH 8, 2018

Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Audience segmentation is the key.

Texas 214

Texas Florida Newsletter Email Marketing 214

MemberClicks

JANUARY 6, 2022

Have they seen any strategies used by other nonprofits or businesses that resonated with them? Create posts for your branded social channels that highlight members being awarded continuing education certificates through your organization, photos of member-only events and conferences, and so on. Host a conference.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

MemberClicks

JANUARY 6, 2022

Have they seen any strategies used by other nonprofits or businesses that resonated with them? Create posts for your branded social channels that highlight members being awarded continuing education certificates through your organization, photos of member-only events and conferences, and so on. Host a conference.

Recruiting 52

Recruiting Recruitment Discount Social Media 52

Fonteva

SEPTEMBER 19, 2019

The more data you have, the better your team can plan and create engaging programs such as events, conferences, and educational courses. Your staff is working hard to plan content, education, conferences, and other events for your members. Data for smarter marketing and engagement strategies. Automated dues payments.

System 40

System Software Tools Association Management 40

Fonteva

SEPTEMBER 30, 2019

Focused on offering your team both big-picture planning capabilities and more specific tools to fine-tune your strategies, events, and communications, Fonteva Membership is a powerful partner for any membership-based organization. Customize your communications strategies and automate online benefits like discounts and registration perks.

Software 40

Software Association Management Association Software Tools 40

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Engage more learners Due to busy schedules, some learners may be unable to attend a multi-day annual conference, but when you offer virtual learning opportunities, you increase the chance that more learners can attend your conference.

Content 78

Content Revenue How To Social Media 78

Freestone

APRIL 11, 2024

It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. Engage more learners Due to busy schedules, some learners may be unable to attend a multi-day annual conference, but when you offer virtual learning opportunities, you increase the chance that more learners can attend your conference.

Content 52

Content Revenue How To Social Media 52

Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Video Content Marketing. Conducting surveys.

Marketing 149

Marketing Video Resources Content 149