AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Conclusion.

Content 52

Content Strategy Social Media Case Study 52

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

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JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Conference/abstract management. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Employee retention. Non-dues revenue partners. CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

DECEMBER 5, 2019

If you’re up against poor email deliverability rates, or simply need a refresher on deliverability best practices, assess your strategy for these common pitfalls then get busy making improvements to impact how you’ll send emails moving forward for maximum exposure. Link shorteners will hurt your email delivery.

Email Marketing 156

Email Marketing Tips Marketing Content 156

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time. Engagement tools can help you show how valuable your association membership truly is.

Tools 296

Tools Communications Email Marketing Recruiting 296

Reid All About it

MAY 14, 2021

That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. This week, WBT Systems shared a swipe file of marketing blurbs for association conferences, courses and credentialing programs —have at it! Event safety. Guests: Joy Duling. Tue 5/18 at 12 p.m.

St. Louis 341

St. Louis Technology Strategy Conference 341

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies. Conferences and Meetings: Has the Pandemic Been the Mother of Invention? Can I get an amen?! Tue 11/24 at 11 a.m. – Wed 11/25 at 8 a.m.

Certificate 370

Certificate System Dallas Price 370

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MAY 12, 2023

I love the idea of a small, focused conference where you can actually get to know people, so I hope to meet many of you there. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

GrowthZone

APRIL 18, 2023

Event promotion Marketing automation can be used to promote events, conferences, and webinars to members and potential attendees. Data analytics Marketing automation tools provide detailed analytics and reporting on member engagement, website traffic, email open rates, and more.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. Tue 1/11 at 10:30 a.m. CAE credits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Freestone

FEBRUARY 21, 2024

Perhaps you want to promote an upcoming conference or educational event? If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. Want to learn more about marketing plans? Continue reading for helpful marketing planning strategies.

Marketing 80

Marketing LMS Social Media Course 80

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FEBRUARY 12, 2021

Gamification makes about as much sense as chocolate-dipped broccoli , says Adrian Segar at Conferences That Work. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Email Marketing Workshop. Content Strategy & Your SEO Roadmap. Gamification. Quick hits.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59

Report United States Analysis Email Marketing 59

Reid All About it

JULY 16, 2021

How to create an editorial calendar that will streamline your content strategy. Learn how to make community your competitive advantage, measure the quantifiable value of community, and develop a framework for building out your community strategy. Quick hits. Neil Patel ). Stu Sjouwerman, KnowBe4 ). More info/register. Host: Fridays@4.

Revenue 195

Revenue Video Strategy Industry 195

Association Briefings

MARCH 30, 2021

You can thank a couple of recent events for the uptick in the importance of email marketing. Brand marketers, agency execs and email marketing experts say email marketing will reap the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! Membership drives work best when you’ve got a solid strategy in place. Annual conference For many organizations (especially associations!), Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Reid All About it

MAY 7, 2021

– How to Personalize 5 Must-Have Email Templates. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. We’ll dive into how to add personality, simplicity, and consistency to these marketing emails. Sat 5/8 at 12 p.m. More info/register. Mon 5/10 at 1 p.m.

Technology 370

Technology St. Louis Strategy Products 370

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MARCH 4, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Susan Newman, SVP of Conferences, National Retail Federation. Top Trends in Content Marketing 2022. . – Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Tue 3/8 at 11 a.m. – Can They Do It?

Class 195

Class Certificate Content Committee 195

Reid All About it

JULY 9, 2021

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. CRM vs AMS. How is a CRM different from an AMS?

LMS 150

LMS System Survey Email Marketing 150

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AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CAE credit.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

AUGUST 6, 2021

Fri 8/6 at 12 p.m.* – AI Now for Associations: Strategy: Where Do I Start? Learn the practical steps to create a technology strategy that aligns with your association’s mission and goals, and get a roadmap to take immediate action in support of your association. Why Your Association Needs to Embrace a “Digital First” Strategy.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. Niche conferences or one-day events. Professional development.

Revenue 135

Revenue Certificate eBook Education 135

Reid All About it

MARCH 25, 2016

– Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. The best value conference in the association community is the digitalNow conference —excellent program, optimal atmosphere for learning and connecting, and always great food.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Does its proposed use align with the association’s goals and strategy? The association staff on the project team care about these functions and features, but most of their co-workers only care about one thing: reports.

Report 175

Report How To Committee System 175

Reid All About it

MARCH 25, 2016

– Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. The best value conference in the association community is the digitalNow conference —excellent program, optimal atmosphere for learning and connecting, and always great food.

LMS 150

LMS Pennsylvania Committee Texas 150

Velvet Chainsaw

NOVEMBER 21, 2014

As a conference organizer, how would you rank your competency regarding conference technologies like registration, speaker management databases, exhibits, conference apps, wayfinding signage, email marketing, CRM data bases and social media? Technology geek, technophobe or somewhere in between?

Technology 40

Technology Conference Class Cost 40

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MAY 3, 2019

Learn about email marketing and automation, harnessing data to drive current and potential members’ participation in your community, and analyzing and acting on user behavior to deliver relevant, timely, personal content. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. More info/register. Host: Higher Logic.

Tucson 262

Tucson Phoenix Products Tools 262

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APRIL 30, 2021

Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

Education 354

Education Technology Strategy Revenue 354

Higher Logic

AUGUST 1, 2019

Developing a growth strategy for your association takes time. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. A balanced, comprehensive growth strategy will include a mix of focus on both member retention and member acquisition. It's stressful.

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

Committee 131

Committee Recruiting Recruitment Sample 131

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Connect Your ASAE Conference Experience to Over 1000% Growth! If you’re attending Annual for the first time or looking to maximize your experience, you need to hear about Tom’s conference learning strategy. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Jose Triana at Sidecar recaps days 1 and 2 of the conference, which focused on AI and Web3. Maybe It’s Your Marketing.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.

How To 179

How To Social Media Price Discount 179

Reid All About it

FEBRUARY 22, 2019

Does your association have a popular conference workshop or training class you want to convert into an online learning program? Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. These findings can inform and support strategies designed to support the long-term growth and success of your organization.

Social Media 170

Social Media DC System Washington 170

Reid All About it

OCTOBER 5, 2018

Or, rather, a telepresence attendee at an association conference and trade show. Maybe you capture feedback after a conference. What do you need to know about the technology and tools that support data analytics strategy in your organization? Okay, was a robot. – Association Palooza VI (Washington DC). Thu 10/11 at 12 p.m.

DC 170

DC Washington Tools Certificate 170