Association Analytics

JULY 27, 2021

Today’s digital world offers tons of channels to share your content, which is great. But it also means tons of content for you to produce and tons of sources to track. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.

Content 169

Content Strategy How To Course 169

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Member Engagement 210

Member Engagement Strategy Certificate Survey 210

Freestone

DECEMBER 8, 2023

Your continuing education program is an integral part of your association. Y our continuing education content can even help drive non-dues revenue. But did you know that your continuing education program can boost your association’s ROI? Here’s how to get started measuring and improving your ROI: 1.

Education 57

Education Tips LMS Revenue 57

WBT Systems

JULY 24, 2018

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Purchase continuing education (14 percent). It’s human nature—the ego at work.

Survey 150

Survey Marketing Certificate Education 150

Freestone

DECEMBER 16, 2023

If you haven’t already started planning your content delivery strategy and partner outreach for 2024, now’s the time to get started. We’re here to help you r continuing education program plan for a powerful 2024! Ensure your goals are reportable and measurable so you can revisit them while planning events, courses, and content.

Education 57

Education Tips LMS Learning Management System 57

Reid All About it

MAY 31, 2024

The weekly list of free educational events and resources for the association community… Humans vs AI. Content workflow. Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. More info/register. More info/register. 1 CAE credit.

Chicago 246

Chicago North Carolina Video DC 246

Associations Now

OCTOBER 4, 2023

That’s according to Forj’s 2023 State of Association Member Experience: Members as Disruptors report, which surveyed more than 1,000 association members from across the U.S. He recommends that associations launch specific, tailored learning opportunities and content that’s easily accessible and can meet these members where they are.

Technology 117

Technology Report Education Member Experience 117

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Behind-the-Scenes Event Content Your association’s events present major member engagement opportunities for your team.

Video 52

Video Content Strategy Social Media 52

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Education + mentoring. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Host: UST Education Speaker: Dave Will, Co-Founder and CEO, PropFuel Tue 4/23 at 11 a.m. – 1 CAE credit.

Newsletter 252

Newsletter Content Social Media Education 252

YourMembership

FEBRUARY 15, 2016

An Award Winning Approach to Professional Education. Your audience may seem homogenous, but in reality, there are demographics and educational “buyer” profiles within your audience. Your educational program should recognize and prioritize these profiles and target them with relevant and timely content in order to thrive.

Education 150

Education LMS Certificate Library 150

Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. Strategic advice. Annual conferences. Membership.

Chicago 200

Chicago DC Washington Strategy 200

Reid All About it

FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Do associations have a common understanding of the content that staff and members create?

Certificate 268

Certificate Denver South Carolina Project 268

Freestone

AUGUST 15, 2023

Are you looking for ways to capture and engage your learners’ attention for your continuing education program? Read on for helpful tips to leverage webinars in your CE program. Why your continuing education program should incorporate webinars Webinars are a powerful tool to deliver high-quality CE content.

Education 52

Education LMS Library Course 52

NXUnite

MAY 15, 2024

71% of donors feel more engaged when they receive personalized content, meaning you can use what you know about your audience to divide them into groups related to their interests and send them meaningful and unique follow-ups. Create a post-event follow-up schedule that details when a message should be sent and the content it should include.

Tips 130

Tips Social Media Survey Content 130

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. I’ve used data from Marketing General Inc.’s

Survey 257

Survey Project Strategy Education 257

Freestone

SEPTEMBER 28, 2023

While it may be hard to believe end of the year is quickly approaching, it’s time to plan out your year-end continuing education (CE) content strategy. If you’re looking for an easy way to extend the life of your content and meet various learner needs, you should consider incorporating rebroadcasts into your CE content.

Content 52

Content Tips Strategy LMS 52

WBT Systems

SEPTEMBER 27, 2016

Many of these associations offer some form of professional development, continuing education, or training to both members and non-members, and increasingly this includes an online learning element. With such diversity, how do you determine what makes an association education program successful? Some questions you may need to ask are?

Education 150

Education LMS Blended Learning Learning Management System 150

WBT Systems

NOVEMBER 29, 2016

Before getting started with using eLearning tools for your education or certification programs, it is important to know the difference between the different tools used to create, develop, and deliver eLearning content. A Learning Content Management System (LCMS) typically is an LMS to which the LMS vendor has added an authoring tool.

LMS 150

LMS Tools Content Authoring Tools 150

Multiview

FEBRUARY 9, 2023

Surveys have proven themselves to be an important way to collect information for any association or brand. But in a world of web polls, Survey Monkeys, and feedback forms, what’s best? Collecting survey data is a start but analyzing it well and executing next steps will ultimately determine the success of future marketing efforts.

Survey 52

Survey Sample Case Study Marketing 52

Reid All About it

DECEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Since webinars are winding down, this will be the last Association Brain Food for the year. Per MGI’s membership benchmarking survey, members rely on their associations for in-depth industry analysis. I’ll be back on Friday, January 5. 1 CAE credit.

Analysis 293

Analysis Software Education Strategy 293

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. TopClass LMS explains how to differentiate and add value to your association’s education programs by building a human touch into them. 2024 membership pains. 1 CAE credit. More info/register.

Revenue 257

Revenue Price Denver Tools 257

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. Chapters should offer plenty of member-organized social meetups, not just education programs. As you might expect, AI is on the list, but they look beyond the usual discussion points.

Social Media 252

Social Media DC Strategy Education 252

NXUnite

MARCH 18, 2024

Learning management software is a digital platform designed to streamline the creation, delivery, and management of educational content and training programs. Host a variety of educational events. Many LMS solutions have event capabilities so you can organize all sorts of educational opportunities for members.

Software 130

Software LMS Library Certificate 130

WBT Systems

AUGUST 15, 2017

First, create awareness in your target audiences—their awareness of the need for pursuing professional development and their awareness of the educational programs your association offers. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Identify repeat customers.

Education 155

Education Marketing Class Mooc 155

Velvet Chainsaw

OCTOBER 2, 2019

Here’s what hasn’t changed: Education continues to be essential to a participant’s experience. Here’s what has changed: I’m convinced that “something for everyone” programming — including basic content for the novice or intermediate practitioner — is no longer the right strategy for positioning your conference as a can’t-miss experience.

Education 75

Education Conference Content Committee 75

Reid All About it

SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. AI pulse survey. Hope to see you back here for the next edition on Friday, September 15. Count me in.

Revenue 229

Revenue Survey Education Strategy 229

Associations Now

MARCH 2, 2020

Those content pillars your association leans on appear to be holding your association up, but they may be holding it back. Here’s a case for tying content to your brand’s ambitions. Whatever the signs, they all point in the same direction: You need to be mapping your content using a new approach. By Eric Goodstadt.

Content 114

Content Strategy How To Analysis 114

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. Make them aware (or remind them) of the positive impact association membership and education can have on their careers. Event trends.

Newsletter 268

Newsletter Certificate Denver Case Study 268

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. Please participate in the ASAE 2024 Survey of Artificial Intelligence Awareness and Adoption. The survey report will benchmark key factors in AI adoption, including budgeting, training and hiring. Membership.

Revenue 257

Revenue Strategy Member Engagement United States 257

Reid All About it

MARCH 1, 2024

The weekly list of free educational events and resources for the association community… Education programs. They describe how to apply best practices in cognitive, learning and behavioral sciences when designing education programs, so learners are more likely to retain and apply new competencies on the job. Member expectations.

Education 257

Education New Hampshire Tips Technology 257

Higher Logic

MAY 20, 2020

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Create Educational Opportunities. One of the main reasons someone joins an association is to advance in their career, which starts with education. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Aaron Wolowiec

MAY 6, 2014

It’s again a reminder of the important intersection and relationship between learning and logistics, particularly as it relates to association education programs. In many associations, education programs help achieve these goals.”. So, what truly is the purpose of education? Deliver content. Better serve clients/members.

Education 100

Education Michigan Certificate Revenue 100

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. But the question is: what kind? with Zapier.

LMS 268

LMS Education Member Engagement Revenue 268

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. Quick hits Can AI write thought leadership content for you? Women in the workplace.

Revenue 229

Revenue Chicago Leadership Education 229

Reid All About it

APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. Quick hits Follow these tips to counteract ten major survey response biases and improve your survey data. Host: UST Education Speakers: Barbara J. 1 CAE credit. More info/register. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Association Adviser

NOVEMBER 17, 2017

Recently, we conducted our 2017 Association Communications Benchmarking Study , and in reviewing the results, we learned that 84 percent of respondents believe they are good at creating relevant content. How do we continue to create relevant content while understanding our reader, member and advertiser needs? but it’s true.

Survey 61

Survey Communications Content Resources 61