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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Sure, you can personalize the emails by inserting their name, but that ’s about it.

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Top technology trends to help your association personalize the member experience

Nimble AMS

Artificial intelligence and machine learning algorithms are being used to analyze user data and behavior, enabling software products to better deliver personalized experiences in real time. Social media integration. Contextual personalization. Hyper-personalization. User-generated personalization.

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How to create credible, relevant and personalized content for an engaged audience

Association Success

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

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What is a marketing plan & five steps to write one

Freestone

Marketing plans are operational documents that outline an advertising strategy to reach a target market and generate leads. A marketing plan also describes how a business will accomplish a particular mission or goal. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts. Here’s a list of the most common options: Name Contact info (phone, email, etc.) Encourage them to join and update their information regularly.

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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Targeted, valuable content. Members join professional organizations to stay in the know. Learn more.