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Association Brain Food: 4.26.24

Reid All About it

The survey’s FAQ offers more information. The outlook for associations, as described in Marketing General Inc.’s They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Engagement scoring. Content marketing.

Content 266
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Why members should have a seat at the leadership table

Nimble AMS

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

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Embrace the Future: How Associations Are Thriving in 2024

Association Freak

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

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2024 Association Outlook: Embrace the Change

Association Freak

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72
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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships.

How To 52
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How to Sell Memberships More Effectively to Qualified Candidates

MemberClicks

The target market is often more well-defined, and the ongoing commitment is longer. Advantages of Memberships Membership benefits are usually tailored to the interests of the member group. Are you actively marketing? Survey/Interview Current Membership Current members often offer the key to selling more memberships.

How To 52
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The Best Association Website Examples: 17 Features You Need to Attract + Retain Members

EventMobi: Association Events

They’re the space where current members can access their benefits, new visitors can scope you out, and you can highlight upcoming events in detail. Encouraging people to “donate now”, “become a member today”, “volunteer with us”, or “learn more” keeps people clicking. Relevant content. Members-only spaces. Event pages.

Examples 130