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Association Brain Food: 5.24.24

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In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. They also explain how to develop a content strategy, identify the best time for a redesign, decrease costs, and increase revenue.

LMS 244
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Association Brain Food: 3.8.24

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In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Tech Tuesday Slam Dunk: Successful Strategies to Manage Your IT Project Portfolio Managing your IT project portfolio is like juggling multiple March Madness brackets—requiring skill, precision, and strategic thinking.

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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. They surveyed 100 associations about revenue growth strategies, business development practices and skills, risks and obstacles to growth, reporting and metrics, and performance of membership, events and non-dues revenue programs.

Revenue 205
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Association Brain Food: 3.24.23

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Sponsorship strategy. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. More info/register. Fri 3/24 at 5 p.m.

Revenue 227
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Association Brain Food Weekly: 10.16.20

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Content audit. If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Loren Edelstein, Vice President and Content Director, Northstar Meetings Group. More info/register.

Indiana 221
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Association Brain Food Weekly: 11.16.18

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Microlearning may be trendy, says WBT Systems, but it’s a learning strategy based in brain science. Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers.

DC 235
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Association Brain Food Weekly: 4.16.21

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I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. Monique Wise, Senior Sales Manager, Indiana Convention Center and Lucas Oil Stadium.

Revenue 363