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CMA Wins 5 Industry Awards For Digital Marketing, PR

CMA Solutions

Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct. 6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ).

NJ 52
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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184
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Association Brain Food: 9.15.23

Reid All About it

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Seth Godin ) The people, environment, and media around you shape your mindset: three steps to shape an abundance mindset. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 259
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Association Brain Food Weekly: 2.8.16

Reid All About it

The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Social Media Examiner explains Blab in more detail. Register here. (1 1 CAE credit). Fri 2/12 at 2:00 p.m. Online chat.

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Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Some quick hits before we get to next week’s free webinars: Five ways to get more people to your content. Tom Whatley, Content Marketing Institute ). Gabrielle Canon, The Guardian ). 1 CAE credit.

LMS 276
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Wednesday Buzz: Making the Most of Mobile

Associations Now

Also: tips for teaching your board the tricks of the social media trade. Don't Give Up – How you CAN get your board on board with social media via @socialbrite @CarolineAvakian [link] @johnhaydon. Why mobility is a bigger issue than many event planners realize. Tweet of the Day. Other Good Reads.

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3 Topics for Medical Society Execs to Watch

Forj

See the sessions below, and also read our blogs on the topic for more information: Designing Member Engagement into your Website and Using an LMS to Enhance Marketing and Increase Sales. Using Member Personas for Smarter Marketing and Increased Engagement . There is no “one size fits” all approach to membership marketing.