Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Give members a place to learn and find the right content. Use community to reach future members.

Social Media 254

Social Media Tools Member Engagement Revenue 254

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

millennials 40

millennials Education How To Social Media 40

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. A podcast is simply audio content that’s delivered digitally in the form of an MP3 file. Habit-forming. News update.

Content 150

Content Education Products millennials 150

Nimble AMS

SEPTEMBER 23, 2022

Are you increasing staff productivity through AI and predictive analytics or are you sticking to your values by highlighting your member benefits? Routine training is key to better skilled and more productive employees. Is your association innovative? But you don’t want to overlook this crucial group in your organization. N on-members.

Innovation 114

Innovation Technology Tips Member Experience 114

YourMembership

MARCH 8, 2013

The data showed that the most productive workers belonged to close-knit teams and spoke frequently with their colleagues. We know that there are key points when recruiting new members to any organization that are crucial to survival. Yet, our conferences still serve up generic content for the masses. by Megan Rockett.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

SEPTEMBER 30, 2016

I’ll be happy to feature it as long as it’s not too product-centric. Find out how to plan content marketing for an omni-channel world. Learn how to publish digital content—social, email, website, blog, video and on-demand webinars—so one amplifies another, and how to cross-promote across channels. Wed 10/5 at 12 p.m.

Maryland 150

Maryland millennials Education America 150

Reid All About it

OCTOBER 27, 2017

I’ll be happy to feature it as long as it’s not too product-centric. Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Editor/Policy and Medicine.

LMS 150

LMS millennials Blended Learning System 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Cross-selling to non-members who buy products or attend conferences. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. OSCPA told WBT Systems, “ We’re not going back. ”.

Tampa 200

Tampa Revenue Education Content 200

SCD Group

OCTOBER 21, 2013

Once people realize the power of content marketing, a light turns on in their minds. This post will show you how to create content, even when you have no ideas and no time. As they settled into those corner offices and put their feet up on their desks, their world turned upside down as the Millennial generation entered the workforce.

Products 40

Products Communications millennials Price 40

Reid All About it

MAY 15, 2020

Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. I’ll be happy to feature it as long as it’s not too product-centric. During the pandemic, many millennials are finally seeing work meet their expectations.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Association Freak

MAY 21, 2022

Table of Contents. Some knew the market was shifting around them. Consumers expect immediate and easy access to whatever content, product, and services they want. Users, of whom 67% are Millennials, have saved $170M+ this year. We heard it again and again from our clients at leading membership organizations.

Revenue 72

Revenue Discount Products Marketing 72

Reid All About it

OCTOBER 12, 2018

If you’re selling online education or any other product or service, help members connect your product with their self-image, aspirations, and sense of belonging, in other words, sell them a better version of themselves. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

SCD Group

OCTOBER 3, 2012

Millennials, Multitasking and Associations: What Can We Do at Work. When I’m giving presentations and/or leading discussions about millennials in the work force, I always (I mean every time) get asked about what do we do about millennials who work while texting, talking, Tweeting and/or listening to their iPods?

millennials 40

millennials Products Recruiting Recruitment 40

Virtual

APRIL 30, 2015

In looking at how to attract younger members, it’s useful to take a look at what drives millennials (who are primarily in their mid- to late 20’s and 30’s) and how that might affect their participation. In general, millennials are not “joiners” in the same way that baby boomers have been, either socially or for business purposes.

millennials 100

millennials Committee Technology Leadership 100

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. I’m happy to feature it as long as it’s not too product-centric. Host: Northstar Meetings Group Speakers: Robert Kenward, recruitment expert Dawn Penfold, president, Meetingjobs.com Elise Schoening (moderator), senior editor, Northstar Meetings Group Wed 12/13 at 3 p.m. 1 CAE credit.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

DECEMBER 13, 2019

Millennials are spending more time at home than previous generations , per research uncovered by Sarah Todd at Quartz. I’ll be happy to feature it as long as it’s not product-centric. When you recruit members, you’re inviting them to your organization’s “party.” Yeah, that’s what they said too. More info/register.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. I’ll be happy to feature it as long as it’s not too product centric. Cohen, I’m going to only talk about career stages and ages. Quick hits.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

MARCH 9, 2018

I’ll be happy to feature it as long as it’s not product-centric. Presenter: Kevin Yanushefski, Product Marketing Manager, Cvent. – Adapt to Attract Millennial and Gen Z Talent . Millennials make up the largest segment of the workforce. Thu 3/15 at 2 p.m. – #ReviewChat Online Customer Product Reviews.

DC 120

DC millennials North Carolina Washington 120

Association Adviser

JUNE 15, 2018

One report states that Millennials have a 12-second attention span when browsing online and Generation Z has an 8-second attention span. High quality has its place if your association needs to present its best image for recruiting or promotional purposes. Repurpose your content into different mediums.

Communications 84

Communications Video Survey millennials 84

Associations Now

FEBRUARY 24, 2017

People go to conferences for a number of reasons: to hear from industry experts; to learn about new technology, products, and research; and to network with and get to know colleagues. Research shows that millennials’ primary reason for joining associations is access to job opportunities.

Revenue 67

Revenue millennials Conference Recruiting 67

Associations Now

JUNE 28, 2017

Generation X members made up 29 percent, millennials were 17 percent, and Generation Z—the young people just beginning to enter the workforce and discover their professional associations —made up 4 percent of individual membership. The report indicates that associations are getting savvier about digital marketing techniques.

Certificate 66

Certificate Survey Recruiting Recruitment 66

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Associations Now

SEPTEMBER 6, 2013

You provide the product—they’ll create the experience. What If Your ED Was a Millennial? What if the management reigns were handed over millennial employees? So recruit away and engage them as you harness the talent, the vision, and the drive they have to offer. Welcome to the new age of customer experience. (ht

Social Media 40

Social Media millennials United States America 40

Reid All About it

AUGUST 9, 2019

I’m wondering if the growing personalization trend will lead to members expecting their association to personalize content too. I’ll be happy to feature it as long as it’s not product-centric. Creating Tomorrow’s Leaders: How to Attract, Retain and Engage Millennial and Gen Z Talent. Good eats: Give mackerel a chance.

Columbus 39

Columbus North Carolina LMS millennials 39

SCD Group

JANUARY 13, 2014

How to Create a Mobile-First Content Marketing Strategy By Devika Girish via Content Marketing Institute A recent study by Nielsen and Google suggests that 77 percent of mobile searches are performed at work or home — areas where a PC is also likely to have been available. The content? Exhibitors? Your brand? Your events team?

millennials 40

millennials Texas Content Marketing 40

.orgCommunity

OCTOBER 8, 2019

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

Technology 40

Technology millennials Revenue System 40

Associations Now

MAY 12, 2015

Pointing to millennials, Tzivanidis noted that “We have to accept that the younger generation … working for associations or being members of associations, they are global; they were born global; they were born with a need of having an instant, not territorial … different cultural” response to their associations.

United States 40

United States millennials Committee Recruiting 40

Reid All About it

MARCH 16, 2018

I’ll be happy to feature it as long as it’s not product-centric. Tue 3/20 at 8:30 a.m.* – Making Content Meaningful (Association Coffee Talk, Alexandria VA). How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? 1 CAE credit. Location: Alexandria VA.

eBook 46

eBook Social Media DC Content 46

Association Adviser

SEPTEMBER 19, 2016

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . Associations are doing great work to recruit the next generation of leaders.

Ohio 60

Ohio Innovation millennials Resources 60

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. On the Event Garde blog, Tracy Koenig-Poches suggests you design instructor-led learning experiences with the millennial in mind , which will also satisfy the older learner too. The turd on the table.

Blended Learning 41

Blended Learning Education Video Conference 41

Reid All About it

OCTOBER 27, 2023

Trying to figure out how to market more effectively to Gen Z and millennials? James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. I’m happy to feature it as long as it’s not too product-centric. Marketing to younger generations.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

NOVEMBER 1, 2019

Like many things millennials “killed,” the dinner party has simply adapted for the post-recession era. I’ll be happy to feature it as long as it’s not product-centric. Recruiting Members at Trade Shows and Other Events. Cultivate Your Community for Content. First, join Content Forum. Host: Content Forum.

Washington 34

Washington Social Media Content Texas 34

Reid All About it

MARCH 3, 2023

Jamie Notter, Propel ) Five ways thought leadership content drives higher search rankings. I’m happy to feature it as long as it’s not too product-centric. Host: Product Design Community Facilitator: Annie Doresca, Chief Financial Officer at Jewelers of America *All events are online at Eastern Standard Time unless otherwise noted.

Revenue 39

Revenue Tools Education Member Experience 39

Reid All About it

MAY 20, 2022

I’ll be happy to feature it as long as it’s not too product centric. Presenters: Joe Schwinger, Co-founder and Chief Product/Innovation Officer, MeetingPlay + Aventri. Angela Tupper (moderator), Branded Content Editor, EventMB. Why are associations content with narrowly focused, proprietary, outdated technologies?

Arlington 41

Arlington Project DC Technology 41

Reid All About it

DECEMBER 2, 2016

I’ll be happy to feature it as long as it’s not too product-centric. Out of the Mouth of Millennials. Millennials are the largest generation in U.S. What do Millennials think about being put under the microscope? Membership Recruitment and Renewal Strategies. Best Practices for Content Migration Readiness.

San Jose 188

San Jose millennials Revenue Content 188

Reid All About it

SEPTEMBER 20, 2019

I’ll be happy to feature it as long as it’s not product-centric. Bringing on an affinity program or partner can be an effective way of adding to the membership value proposition to support and improve recruitment and retention efforts. Presenter: Amanda Myers, Director of Product Growth, Personify. Join the Content Forum first.

DC 34

DC Washington Baltimore Certificate 34