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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, which make up the formula for viral content.

Marketing 184
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Association Brain Food Weekly: 4.12.19

Reid All About it

Mike Guerrieri at DelCor Technology Solutions shares his observations and advice from two years of association technology assessments. To make many of the changes Mike suggests, you need more than technology, you need staff with an innovation mindset. Tom Whatley, Content Marketing Institute ). More info/register.

LMS 276
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Association Brain Food: 9.15.23

Reid All About it

Behind the Scenes: How We Built a Webinar Using ChatGPT Learn how AI can be used to ideate webinar topics, build the abstract, and write the content outline and script. Learn how associations can leverage video storytelling on social media to capture the attention of young professionals in a relatable, authentic, and compelling way.

LMS 259
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10 Secrets of Online Course Design from Award-Winning MOOCs

WBT Systems

It’s taught by Professor Al Filreis of the University of Pennsylvania who received Coursera’s 2016 Transformation Award for helping 140,000 students transform their lives. Social media participation is not required, but it helps students feel like they’re learning together as part of a poetry community, not just an online course.

Mooc 155
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26 ways association professionals find problem-solving inspiration

Association Success

You have to keep your eyes open across all industries, not just your own, and continue professional development to stay aware of new technologies.”. You’d think they’d have figured it out by now, but … and technology makes things change quickly.”. Staying agile is incredibly important, according to the professionals we spoke with.

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Wednesday Buzz: Making the Most of Mobile

Associations Now

Also: tips for teaching your board the tricks of the social media trade. In an article for Cvent , Michelle Bruno, president of Bruno Group Signature Events, says event planners can exceed expectations by taking advantage of mobile technology beyond providing a strong WiFi connection. Tweet of the Day. Other Good Reads.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Michael Jones, VP, Mobile Technologies, Results Direct | RD Mobile.