Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger
Higher Logic
OCTOBER 5, 2017
Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, which make up the formula for viral content.
Let's personalize your content