Association Success

OCTOBER 15, 2020

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Win-win for everyone, especially your association members.

Revenue 148

Revenue Directory Certificate Cost 148

Reid All About it

APRIL 26, 2024

Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Bernard Huang at Clearscope explains why ranch-style SEO —publishing granular, targeted pieces of content—is a better strategy than the old skyscraper SEO that focused on all-encompassing content pillar pages.

Content 266

Content Survey Education Strategy 266

Nimble AMS

APRIL 29, 2023

However, of the association professionals who said they plan on increasing their IT budget, 72% report they feel technologically prepared for the future. However, of the association professionals who said they plan on increasing their IT budget, 72% report they feel technologically prepared for the future. How does your association compare?

Technology 105

Technology Software Innovation Member Experience 105

Reid All About it

APRIL 19, 2024

Hear about best practices, cutting-edge technology, tips to avoid common pitfalls, and real-world examples. Networking Discussion: Best Practices for Diversifying Revenue Join your Fridays@4 colleagues for an open discussion about your best practices or challenges in diversifying revenue. CAE credit. More info/register.

Newsletter 250

Newsletter Content Social Media Education 250

Blue Sky eLearn

AUGUST 16, 2019

Here are some tips on ways to repurpose webinars for future engagement and revenue! You’ll want to keep doing some marketing and promotions around your on-demand content to generate interest. You can also use a blog post to summarize the webinar and link out to the recording and other relevant content. Share them below!

Content 197

Content eBook Discount Revenue 197

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that can help you achieve event goals. Dull new world.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

OCTOBER 6, 2023

Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” Content marketing. Host: Association Women Technology Champions Speaker: Alex Mouw, CAE of Amazon Web Services Fri 10/6 at 4 p.m. Host: Professionals for Association Revenue Wed 10/11 at 11 a.m. CAE credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Blue Sky eLearn

DECEMBER 28, 2018

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. Live Stream and/or record content from in-person meetings and conferences.

Content 126

Content LMS Class Course 126

Nimble AMS

MAY 25, 2022

Technology is irrevocably integrated into our daily lives. Like it or not, in our digital-driven world, non-members will evaluate how your association leverages innovative technologies to determine whether your organization is worth joining. Adopt innovative technology at your association. A modern platform.

Innovation 129

Innovation Technology How To Recruiting 129

WBT Systems

JANUARY 3, 2017

Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. New Year, New Goals, New Technology. Expansion of Membership – beyond geographic boundaries.

Technology 210

Technology Learning Management System Certificate System 210

Reid All About it

FEBRUARY 9, 2024

eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. They describe how technology can help strengthen your organization’s culture. Host: Association Women Technology Champions Speaker: Denali Carpenter of Inteleos Tue 2/13 at 12 p.m.- Event trends. AI literacy. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

MARCH 24, 2023

Non-dues revenue. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent. PAR explains why a business development strategy is vital to association revenue health. Location: Chicago IL. More info/register.

Revenue 227

Revenue Chicago Leadership Education 227

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. Answers their questions.

Content 150

Content Marketing Education Course 150

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Tune in for an engaging blend of technology insights and personal stories, all aimed at leveraging AI for effective team empowerment. Print magazines. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

Blue Sky eLearn

JULY 31, 2017

Networking Around Content. Consider these opportunities to build community with your content. Connect your communities with your blog and podcast content – and generate conversation around it. Keep the content delivery to the bare minimum to allow space for conversation. Content Contribution. Content Contribution.

Content 144

Content Sample Case Study Course 144

Reid All About it

APRIL 12, 2024

They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions. Learn about planning a vendor showcase and revenue-generating potential. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. But the question is: what kind?

LMS 266

LMS Member Engagement Education Revenue 266

Blue Sky eLearn

JULY 5, 2017

If you intend to deliver real value through online learning, you’ve got to cut your content. We think we’ve got to pack in the content, so we develop sliduments and deliver rapid-fire lectures with little (if any) discussion. As we’ve transitioned content online, we’ve brought these bad habits with us. Quick Tips.

Content 161

Content Course Education Revenue 161

Blue Sky eLearn

APRIL 2, 2018

I was hired in 2007 by Freeman as a digital media specialist in a brand-new department that focused on content capture and posting the materials online. How much should I charge for my content? Trying to produce too much content, which unnecessarily inflates budget. Their gross revenue exceeded $120K.

Technology 144

Technology Cost Content Video 144

.orgSource

DECEMBER 26, 2022

Non-dues revenue is a hot topic in any business climate. Our headliners, Tiffany Kerns and Al Dea, provided unique perspectives on the intersection of culture and technology. The post <strong>Culture, Community, and Technology—A Successful 2022 Convergence</strong> appeared first on.orgSource. Leadership.

Technology 88

Technology Review Innovation Library 88

AssociationChat

MARCH 29, 2021

So they wrote off the sunk cost and invested their remaining budget in making their unique standards content more widely available to their members and beyond, bolstering ecommerce sales in the process. Ecommerce sales are just one of the forms of non-dues revenue associations are gleaning from their AMSs.

Revenue 83

Revenue Colorado System Certificate 83

Higher Logic

DECEMBER 20, 2018

Whether consciously or subconsciously, this standard of service influences our expectations for our buying relationships with B2B technology vendors. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue?

Software 159

Software Revenue Communications Team 159

Higher Logic

OCTOBER 25, 2017

Associations have to adapt to new member expectations, advancing technology and the shifting needs of their industries. Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations.

Revenue 159

Revenue Tips Social Media Newsletter 159

Reid All About it

JANUARY 5, 2024

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. You can also use parts of the template for other technology selection projects since prospective vendors will need much of the same information. Next gen websites. More info/register.

LMS 266

LMS Revenue Education Strategy 266

Forj

MAY 15, 2018

Or do you need assistance generating non-dues revenue from your education offerings? If you want a healthy eLearning curriculum for your learners you will want to focus your research and development on: Where is your eLearning content coming from? What technology should be used? Where is your content coming from?

Revenue 79

Revenue LMS Learning Management System Class 79

Reid All About it

DECEMBER 1, 2023

Good things happen when you have good relationships with technology partners. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

OCTOBER 20, 2023

Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. However, Non-Dues programs have the highest potential for overall revenue production. CMP credit. More info/register.

Maryland 272

Maryland LMS Revenue Strategy 272

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Hybrid/remote teams. Event trends. CAE credit. 1 CAE credit. More info/register.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Fri 3/25 at 11 a.m.* – The Association Show: Content. 1 CMP credit. 1 CAE credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

DECEMBER 22, 2023

They describe strategies for applying game mechanics to influence attendee behavior , including incentives and technology that help you achieve event goals. Explore strategies, steps and best practices to transition your association from a traditional convener to a dynamic, content-producing powerhouse. Event gamification.

Analysis 291

Analysis Software Education Strategy 291

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Put myself entirely in the keep of this rainy morning. Would I live my life over again? Make the same unforgivable mistakes?

Revenue 205

Revenue Content Chicago Leadership 205

AssociationChat

JUNE 4, 2021

Ever come across an association that didn’t have a surplus of content? Lately, this content includes more and more valuable video content that doesn’t get as many views as the people responsible for collecting it (and paying for it) would like. Watch this space with more examples from that work to come!).

Video 119

Video Content Sample Analysis 119

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Marketing Technology Demo Day Tasked with finding the right marketing technology systems for your organization? Digital initiatives. More info/register. Location: Washington DC.

DC 261

DC Washington Member Engagement Innovation 261