MultiBriefs

APRIL 4, 2024

{summary} Associations need a successful marketing strategy in order to thrive. Between ever-evolving social media strategies , to incorporating AI and VR into advertising campaigns , knowing how to market your association can seem overwhelming. They value customer service and simplistic, easy-to-understand content.

Strategy 52

Strategy Marketing millennials Social Media 52

Associations Now

OCTOBER 6, 2016

Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. Live streaming.

Social Media 109

Social Media Strategy Content Team 109

Reid All About it

MARCH 8, 2024

In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Quick hits “Despite Google’s protestations to the contrary, the reasons for Gemini’s shortcomings are mostly political, not technological.” | by Nate Silver A reality check about the State of the Culture, 2024.

Social Media 250

Social Media DC Strategy Education 250

Higher Logic

DECEMBER 27, 2016

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. As 2017 approaches, be prepared for: 1.

Social Media 120

Social Media Marketing Video Content 120

EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn to create targeted personas in ChatGPT for personalized content and interactions.

Revenue 256

Revenue Strategy Price Newsletter 256

GrowthZone

SEPTEMBER 27, 2020

Social media now plays a major role, as does word of mouth and digital reviews. Before you start worrying about your budget or your time, make sure that your social media marketing is as effective as possible. Post content your audience is interested in. Social media is about being social.

Social Media 78

Social Media Tips Marketing Review 78

Crowd Wisdom

JANUARY 25, 2024

Online social community. Gen Z is heavily connected on social media platforms including TikTok, YouTube, Instagram, and Snapchat. Offering a virtual network where Gen Z can connect as they learn is a vital strategy to boost engagement. Leverage your LMS to transform continuing education into a social learning experience.

Education 98

Education LMS Strategy Tips 98

Reid All About it

APRIL 5, 2024

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. In 1970, Alvin Toffler predicted the rise of future shock caused by technology, but the exact opposite happened.

Revenue 256

Revenue Price Denver Tools 256

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. One of her suggestions, social media polls, regularly pop up on LinkedIn. Post-event attendee engagement.

Case Study 266

Case Study Newsletter Strategy Revenue 266

Reid All About it

FEBRUARY 23, 2024

Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Marketing Technology Demo Day Tasked with finding the right marketing technology systems for your organization? Member mobile app. Webinar latecomers. More info/register. CAE credit.

DC 261

DC Washington Member Engagement Innovation 261

GrowthZone

JULY 31, 2017

Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted. Most membership professionals are that busy.

Social Media 94

Social Media Tips Tools System 94

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective.

Content 150

Content Marketing Education Course 150

Reid All About it

MARCH 1, 2024

In this success kit from Nimble AMS, you get four resources: two half-hourish webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. content attribution—copyrights, legal ramifications, etc.; custom LLMs—how to explore, implementation, etc.;

Education 256

Education New Hampshire Tips Technology 256

Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Marketing isn’t quite there yet when it comes to complete adoption of artificial intelligence or machine learning, but these technological advances will continue to influence our decision making. Not so fast.

Marketing 184

Marketing Strategy Tips Social Media 184

Higher Logic

FEBRUARY 15, 2018

Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Make sure these components work together to maximize your marketing strategy. Evaluate how you’re emailing people, including mobile-friendly messages, curated content, and appropriate timing. Social Media.

Marketing 185

Marketing Technology Email Marketing Social Media 185

Virtual

MAY 19, 2016

Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way.

Social Media 100

Social Media Georgia Video Certificate 100

MemberClicks

DECEMBER 18, 2023

This shows the urgent need for effective engagement strategies in today’s competitive landscape. In this blog, we’ll explore various strategies and ideas for improving member engagement. From understanding the basics of engagement to implementing innovative strategies, and measuring success, we’ve got you covered.

Member Engagement 52

Member Engagement Strategy Social Media Newsletter 52

Reid All About it

FEBRUARY 9, 2024

eShow predicts five event trends for 2024 and describes how technology can help you stay on top of them. Greg Pollack at Association Analytics recommends three useful strategies to elevate your association’s impact in the new year. They describe how technology can help strengthen your organization’s culture. Event trends.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JANUARY 24, 2020

The weekly list of free educational events and resources for the association community… Is social media about paying attention … or getting it? That’s the problem with social media today. We’re in the midst of a trust crisis—and the way social media is abused doesn’t help. LinkedIn has its moments.

Arlington 359

Arlington Social Media Content DC 359

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Please email me if you have something to discuss.

Tools 272

Tools Strategy Revenue Technology 272

GrowthZone

APRIL 12, 2018

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Social media is the tool that allows you to build and nurture relationships at scale. Your organization is a media company now. Do content marketing.

Social Media 84

Social Media Video Member Engagement Content 84

Blue Sky eLearn

SEPTEMBER 12, 2018

That’s where digital content and other perks come in. Creating special content and unique benefits for your members is the most direct (and often easiest) way to start boosting engagement. We’ve outlined 6 of the most effective types of content, digital activities, and other perks to offer your members: eLearning Opportunities.

Content 173

Content Member Engagement Tools Strategy 173

Reid All About it

OCTOBER 20, 2023

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. The Free Press ) Social media platforms hate the written word. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Member app. Ross Barkan ) Wow.

Maryland 272

Maryland LMS Revenue Strategy 272

.orgCommunity

NOVEMBER 29, 0002

Most of us are routinely posting member information, pictures, stories and video to social media. Or perhaps you are creating an industry group on LinkedIn or posting your content to existing groups. All of this social media interaction on topics related to your members and association is good right?

Social Media 40

Social Media Content Video Revenue 40

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. Social media is no different. The social media activities you have completed so far are similar to a single person going to a church social, nightclub, or community festival. So, you want to make money (a.k.a,

Social Media 74

Social Media Proposal Content Marketing 74

Blue Sky eLearn

SEPTEMBER 10, 2021

Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content. Break up text-heavy content.

Email Marketing 283

Email Marketing Marketing Content Software 283

Reid All About it

MAY 19, 2023

She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation. Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content.

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

OCTOBER 13, 2023

These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community. Host: Association Women Technology Champions Guest: Amilie Parent, President at Showcare *All events are online at Eastern Daylight Time unless otherwise noted. More info/register.

Revenue 272

Revenue Austin Tools Education 272

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Armentrout CAE, DelCor Technology Solutions, HighRoad Solutions, PerByte, and Qiqo—have put together a “powerhouse panel” and “expert-led sessions.”

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch will cover must-have insights and strategies from data governance to analytics.

Strategy 272

Strategy Video Technology Innovation 272

Association Success

SEPTEMBER 28, 2020

While print publications and events remain important, membership organizations now rely on emerging technology to drive engagement and growth. . Among the many forms this technology can take, three stand out: Mobile devices. Scalable content. Leveraging these technologies can help membership organizations thrive. .

Technology 78

Technology Newsletter Content Tools 78

Nimble AMS

FEBRUARY 16, 2022

Read on for proven techniques and technolog ies that will help you boost your non-dues revenue in no time. . Strategies for driving non-dues revenue. But with a few proven techniques and the right technologies to support them, you can boost your non-dues revenue in no time. . But it doesn’t have to be. . Get predictive.

Revenue 134

Revenue Strategy Certificate Massachusetts 134

Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Employee retention. Non-dues revenue partners. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Higher Logic

MAY 29, 2020

This is how you can prove your new member community will be a valuable technology investment. Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

JUNE 20, 2017

What story is your association telling with its social media posts? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts. Entertaining content is always in demand. A guest blog by Frank Kenny. Probably not.

Social Media 60

Social Media Video Price Maine 60