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Association Brain Food: 10.11.24

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Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. Video marketing. Member engagement.

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Association Brain Food: 8.30.24

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The weekly list of free educational events and resources for the association community… Chapter non-dues revenue. OpenWater explains how to increase award submissions and nominations by avoiding the most common pitfalls in awards program management. Workplace challenges. 7-day communications challenge. 1 CAE credit.

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Association Brain Food: 10.25.24

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Or, Love Asheville From Afar by shopping at online stores or contributing to fundraising efforts in Asheville. If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Small-staff membership marketing. Membership survey.

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Association Brain Food: 4.19.24

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If you work with chapters, components or affiliates, this post will give you a sense of how it will feel to hang out with your community at CEX: Association Component Exchange hosted by Billhighway, Impexium and Mariner Management in Chicago on May 7 or in DC and online on May 10. Gain a deeper understanding of lapsed members.

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Association Brain Food: 4.12.24

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Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Tracy King at InspirEd says Gen Z has different ideas for how they want to learn, work and build a career —and she has the research to back that up. SMS marketing. Member recruitment.

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Association Brain Food: 5.12.23

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Learning business. WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model.

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Association Brain Food: 9.15.23

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The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Hear about the possible progress for associations, potential challenges related to U.S.-EU

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