Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. Recruitment – The report highlights associations use a wide variety of channels to add new members.

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Report Marketing Recruiting Recruitment 95

MemberClicks

AUGUST 1, 2023

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Expense budget – Includes expected costs, ongoing costs and associated costs.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Membership Marketing

MAY 13, 2020

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Additionally, the driver for this rapid improvement appears to be associations refocusing on membership recruitment. In either case, what should your membership marketing playbook look like for right now?

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Marketing Recruiting Recruitment Report 93

NXUnite

FEBRUARY 19, 2024

The Big Data Analytics healthcare industry is projected to be worth multimillion USD by 2029 as people put more faith in its potential to improve patient care, streamline operational efficiency, and contain costs. No-shows and other scheduling complications can increase costs and decrease patient satisfaction.

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Examples Analysis Software Library 130

Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

Team 136

Team Marketing Newsletter eBook 136

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. If this sounds impossible, it would be hard to achieve this level of personalization with individual outreach alone – that’s not scalable or cost effective. What are those effects? Staying relevant in a digital world. Communicating a compelling value proposition.

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Tools Communications Email Marketing Recruiting 296

Higher Logic

MARCH 22, 2016

But one area communities are particularly effective in is reducing customer support costs -- Gartner found that communities reduce support costs for companies by 50 percent. They’re also your most loyal users, who enjoy promoting the product and recruiting new customers.

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Cost Team System Products 120

Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Customer Service! How can we serve our members better today than we did yesterday?”

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Marketing Newsletter Recruiting Recruitment 150

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Why does member retention matter?

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Strategy Software Social Media Discount 130

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

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millennials Resources North Carolina Certificate 150

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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DC Washington Member Engagement Innovation 261

Higher Logic

AUGUST 17, 2017

5 Ways User Groups Cut Customer Service Costs and Increase Satisfaction. Recruit Top Human Capital. Workarounds and other ideas from user groups can also be implemented immediately, without additional product development or investment from your business, providing more value to your customers at no extra cost to your company.

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Cost Products Innovation Team 134

Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

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DC Recruiting Recruitment Washington 205

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

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How To Discount Social Media Software 130

Associations Now

AUGUST 23, 2023

Recruitment and retention remain top-of-mind concerns for employers in 2023. In addition, 80 percent said that upskilling would help them stand out in the job market. It’s cost-effective and time effective.” Internal transfers and promotions help employees grow and help employers cut down on external recruitment costs.”

Strategy 93

Strategy Library Recruiting Recruitment 93

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. That’s on us, says Jay Cost at The Dispatch. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? 1 CAE credit.

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Arlington Technology Strategy Los Angeles 266

Membership Marketing

SEPTEMBER 17, 2012

Most membership marketing budgets are built backwards. In other words, base budgets on the harvest, not on the cost of the seeds. In other words, base budgets on the harvest, not on the cost of the seeds. The incremental cost to service a member is approximately $24 per member. Here is an example. Effort #2 -- $ 4.05.

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Recruiting Recruitment How To Cost 40

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. Here is a real life story on how NOT to calculate the cost to serve a member.

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Cost Revenue Analysis Recruiting 49

Associations Now

OCTOBER 21, 2013

Our results clearly show that it’s no longer a question of whether an organization is recruiting through social media—it’s about how they are leveraging social tools to achieve the biggest benefits. A new report shows that most recruiters are using social networks to find and vet job candidates.

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Recruiting Recruitment Social Media Cost 40

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

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Revenue Price Denver Tools 256

Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Ngage Management

MARCH 15, 2024

These experts bring a wealth of knowledge in event planning, membership recruitment, financial management, marketing, and governance. Cost-Effectiveness : Hiring and retaining skilled staff can be costly for associations, especially smaller ones with limited resources.

Association Management 52

Association Management Guidelines Cost Resources 52

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

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Newsletter Education Recruiting Recruitment 370

Associations Now

NOVEMBER 20, 2019

After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. Even still, a robust job market means more turnover and more time spent training new employees.

Marketing 67

Marketing Michigan Recruiting Recruitment 67

MemberClicks

AUGUST 25, 2020

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too!

Email Marketing 52

Email Marketing Software Marketing Tips 52

Nimble AMS

JULY 28, 2022

An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks. While the upfront cost for an AMS might be more expensive than you initially expect, in the long run, purchasing new technology will save you money.

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Software LMS Learning Management System Missouri 122

NXUnite

JANUARY 9, 2024

Choosing exciting fundraising ideas , engaging students, and creating targeted marketing campaigns can help you reach the right audience, but these things can be time and labor-intensive to do on your own. However, recruiting new ones to support each campaign comes at a much higher cost than simply engaging past donors.

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Software Revenue Communications Examples 130

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

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Recruiting Recruitment Survey Revenue 195

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 60

Team Marketing California Survey 60

Spark Consulting

OCTOBER 17, 2017

According to ASAE’s Benchmarking in Association Management: Membership and Components Policies and Procedures , the average association invests $20,000 a year on recruitment and $15,000 on retention. It’s cheaper and easier to keep an existing member than to get a new one.

Recruiting 225

Recruiting Recruitment Cost Price 225

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Social Media 140

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Difficulty justifying membership costs with any significant ROI (27%). Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Membership Marketing

AUGUST 21, 2013

Here are some strategies that you may want to consider in order to maximize these records to strengthen your overall membership marketing efforts. Improve Targeting – Email is one of the least expensive marketing tools, but also has lower response rates than other more expensive channels like telemarketing, direct mail, or face to face sales.

Recruiting 40

Recruiting Recruitment Tools Marketing 40

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. Reduces Industry costs.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Marketing Automation & Technology Systems Demo Day. Sponsorships.

Innovation 370

Innovation Communications Education Strategy 370

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

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Social Media Recruiting Recruitment Marketing 40