Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Curated reading lists are the best, right? So, let’s move on to the rest of your weekend reading.

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. And that’s just the cost of joining. Recruitment strategy: help millennials get jobs. A targeted newsletter and streaming video series helps them build rapport with prospects. Millennials need jobs.

millennials 150

millennials Resources North Carolina Certificate 150

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. Improve (decrease) support costs by 32.9% According to Aberdeen Research , firms with online communities: Enjoy 5.4x

eBook 194

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MemberClicks

DECEMBER 19, 2023

How much does it cost to organize a trade show? During your initial stage, take into consideration these elements: Goals and objective Target audience Type of show Competitor research Budget development Marketing plan How much does it cost to organize a trade show? Find event sponsors to supplement costs.

Tools 52

Tools How To Software Cost 52

Reid All About it

JANUARY 21, 2022

Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. A Meetings Cost-Saving Primer. Event organizers across the board are reporting a drop-off in registration to their hybrid events, and a rise in cost per acquisition. 1 CAE credit. Wed 1/26 at 1 p.m. –

Survey 195

Survey Newsletter Price Technology 195

Disciple Media

NOVEMBER 27, 2023

The beauty of a successful membership business is that it provides sustainable revenue and is scalable. Loyal, long-term members provide stable revenue, valuable feedback, and a robust community presence, making retention a critical strategy for scaling your business. Why is it useful? Churn rate What is it? Why is it useful?

Strategy 36

Strategy Guidelines Recruiting Recruitment 36

Membersuite

SEPTEMBER 10, 2022

Since events are one of the top membership recruiting methods, try coupling a trial membership with a discounted or free first event. . #4. This affordable subscription could include your members-only website, newsletters, and perhaps a webinar series. Virtual Membership.

Price 135

Price Discount Marketing Newsletter 135

YourMembership

FEBRUARY 27, 2014

The side effects of this change are: A loss of traditional revenue generated by membership dues. An increase in the cost of providing programs and services as membership numbers and dollars decline. And those looking at “free” or low cost solutions are discovering that they often do not serve their members’ needs.

Case Study 150

Case Study Arizona Social Media Revenue 150

ISAE

JANUARY 31, 2024

Virtual: A virtual auction is a great choice if you’re hoping to reduce overhead costs and allow as many members as possible to take part in your event, no matter where they are. You can host a live or silent auction on a virtual platform, but remember you’ll have some additional technical considerations to manage!

Team 52

Team Software Event Planning Social Media 52

Aaron Wolowiec

OCTOBER 21, 2014

What is their organization’s revenue? This information is also key to generating non-dues revenue because it is vital information for any advertiser, sponsor or strategic partner that wants to reach your members. There are several free and low-cost survey tools that can help you generate basic surveys online. Economic factors.

Survey 100

Survey How To Sample Revenue 100

Membership Marketing

JANUARY 10, 2018

Create Messaging Document – As a first step, in order to have a consistent message shared through staff, promotional materials, and volunteer leaders, a clear and concise messaging document should be drafted that states the official reasons for the membership model change and the cost and benefit implications.

Communications 56

Communications How To Recruiting Recruitment 56

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( We’ll address both the real costs and the impact on experiences for participants. Quick hits.

Technology 43

Technology Software Cost Products 43

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. You can spend less time wondering how you’re going to source revenue and more time thinking about ways to diversify—and spend!—your your budget. You can also… 3.

Process 52

Process Strategy Tips Discount 52

MemberClicks

AUGUST 9, 2022

Hybrid events boast a variety of perks, including: Cost effective & budget friendly option. Plus, you can sell online as and sponsorship space for added revenue. Success could be about: Registering a set number of attendees Recruiting new members Earning more revenue Connecting with new sponsors.

Tools 52

Tools Conference Tips Organization 52

MemberClicks

MAY 13, 2022

Here at MemberClicks , we serve professional associations, trade associations and chambers of commerce to equip them with the tools they need to grow their membership and revenue. This will give you more confidence that your recruitment and retention efforts are going in the right direction. What is Association Management sSoftware?

Software 52

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Association Adviser

JUNE 18, 2013

In April, Association Adviser readers reaffirmed that non-dues revenue makes up a good chunk of their organizations’ operating funds. Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI.

Directory 60

Directory Revenue Social Media Cost 60

Principled Innovation

JULY 31, 2012

Associations use a variety of high-touch (and often more costly) methods to recruit and retain their members. The vast majority of organizations will not be able to exit the membership business easily, and certainly not before they identify sustainable new revenue streams to replace membership dues. Please sign up today for P.I.’s

Newsletter 100

Newsletter Recruiting Recruitment Innovation 100

AMR Management Services

JUNE 4, 2012

Develop a tentative budget and revenue sources Setting dues level is difficult. The remaining revenue comes from meetings and conventions, publications, contributions, suppliers, etc. Develop sound communications tools This can range from a printed or email newsletter to a simple website. of most start-up associations.

How To 64

How To Library Committee Kentucky 64

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Explore alternative revenue streams your association could be leveraging right now. More info/register. 1 CAE credit.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

FEBRUARY 4, 2022

The costs can be astronomical, and it’s often double the work, or more, for your staff. Join an in-depth conversation about DEI with leading experts on the topic so your association can help BIPOC professionals advance their careers as well as grow your revenue, boost your membership and drive member engagement. So what are you to do?

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

NOVEMBER 4, 2022

Non-dues revenue award. Nominate your association for the Pierre Partnership Award presented by the Professionals for Association Revenue. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Arlington 39

Arlington Technology Case Study Revenue 39

GlowGlobally

FEBRUARY 11, 2013

Your new rules of engagement, effectively serve as an extended recruitment strategy, whilst at the same time expanding your association’s outreach and member base. It costs you the same time and money to prepare this newsletter for ten thousand members as it does for one hundred thousand members.

Price 60

Price Newsletter Products Content 60

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 11, 2022

David Lerman, senior writer and author of the CQ Budget newsletter. Host: Professionals for Association Revenue. Learn how to define the role of hybrid-work—in-office and remote work—in your organization and the best technology approaches to ensure security, productivity, collaboration and cost-effectiveness. 1 CAE credit.

Content 39

Content Strategy Technology Analysis 39

Association Adviser

MAY 20, 2014

.” Of course, no association executive would disagree with this set of social media goals: raising revenue, getting the word out, and encouraging members to attend meetings and contribute their time. percent agree); member recruitment (10.8 percent); enabling members to connect with each other (18.2

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

MARCH 5, 2010

In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. 20) /4 = $13.75), so the cost to service is $13.75 The response rates concern me some.

Price 40

Price Marketing Cost Survey 40

Associations Now

FEBRUARY 11, 2015

It has positively impacted their experiences with membership, revenue, and giving. It likely worked for Radiohead, more than anything else, as a marketing ploy to generate buzz and downstream revenue via sales of physical albums and concert tickets.) It has positively impacted their experiences with membership, revenue, and giving.

Price 40

Price New York Massachusetts Revenue 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Non-Dues Revenue. (1). Publications. Tuesday, January 19, 2010. Take a look and feel free to post your thoughts here.

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Non-Dues Revenue. (1).

Price 40

Price Survey Recruiting Recruitment 40

Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting. Recruitment -- when prospects choose to join you. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Recruiting Recruitment Price 40

SCD Group

JANUARY 6, 2013

Associations traditionally printed their materials (fliers, newsletter, magazines, etc.) Then, many found that distributed printed publications via fax sped delivery and lowered costs (paper, printing, postage). So, they establish policies, pricing and promotion designed to keep recruiting new members.

System 40

System Social Media Content Cost 40

Fonteva

SEPTEMBER 30, 2019

Generate additional non-dues revenue with integrated advertising opportunities that attract new sponsors interested in connecting with your community. With a cost-effective, unlimited user license, your organization can utilize Mogli SMS to communicate with members in an efficient process. Fundraising tools. Targeted emails.

Software 40

Software Association Management Association Software Tools 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). Membership Recruitment. (4). Non-Dues Revenue. (1).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 10, 2009

. • He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. • Instead of one mailing, he sent out three low cost direct mail pieces that pushed prospects to the web site. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8).

Content 40

Content Marketing Price Survey 40